Retail TouchPoints

FEBRUARY 9, 2023

Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices. Right now [those experiences] look very similar, so we’re working to reinvent what those consumer journeys look like.”

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Customer Customer Data Customer Loyalty 70

Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Digital Doughnut

FEBRUARY 17, 2023

The arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments.

Customer Experience 69

Customer Experience Customer Customer Data Consumer 69

365 Retail

DECEMBER 12, 2023

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 289

Consumer Food and Beverages Beauty and Health Toys 289

Retail TouchPoints

OCTOBER 17, 2024

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

JULY 17, 2024

Organizations have been forced to navigate increased competition, accelerate digital transformation initiatives and adapt to changes in consumer preferences and behaviors. Automating manual processes can increase productivity, reduce costs and improve the customer experience. What lies ahead? What’s the Solution?

Payment Services 264

Payment Services Retail Customer Experience Supplies 264

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

GetElastic

JANUARY 14, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 136

Customer Experience Customer Multichannel Social Media 136

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 305

Customer Customer Experience Customer Data Improvements 305

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. Take E.l.f. Skin Rocks took a similar approach.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Groove

OCTOBER 18, 2024

Key Benefits of Digital Commerce Solutions for B2B Employing B2B online commerce to draw in leads and sales can bolster your brand’s efficiency and improve your ability to engage modern consumers. Enhanced customer experience: Customers appreciate the ability to investigate their options.

B2B 327

B2B Mobile eCommerce Improvements 327

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 272

Webinar Consumer Marketing Consumer Goods 272

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Conversational commerce.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Forrester eCommerce

APRIL 11, 2019

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold.

Consumer 317

Consumer Technology Marketing Customer Data 317

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Retail TouchPoints

APRIL 23, 2024

The Saks Media Network will leverage the company’s first-party customer data and traffic of over 435 million annual site visits to connect brands with consumers on Saks.com through sponsored product ads and on-site display banners. To learn more about retail media, check out our full guide here.

Retail 264

Retail Customer Data Customer Experience eCommerce 264

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. As a result, consumers are more concerned with their privacy than ever.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

JUNE 5, 2024

About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage. Tools like visual search enable consumers to use images for searching. Data selection, cleaning and preprocessing are crucial.

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289

Retail TouchPoints

APRIL 1, 2024

In today’s increasingly globalized market, multilingual support is no longer a luxury but a necessity for online retailers to deliver exceptional customer experiences (CX), successfully serve and grow their customer bases, increase sales and thrive in a competitive landscape. The true differentiator is CX.

Retail 320

Retail Customer Experience Customer Retention Technology 320

Mi9

SEPTEMBER 26, 2024

The Future of ecommerce: Why a Single Unified Commerce Platform for B2B and DTC is Essential for Consumer Branded Manufacturers In today’s fast-paced digital world, consumer branded manufacturers are increasingly faced with the challenge of managing both B2B ( business to business) and DTC ( direct to consumer) sales channels.

B2B 52

B2B Multi-channel Consumer eCommerce 52

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

JULY 24, 2024

“Our goal is to provide the tools businesses and consumers need to discover and restock their bulk essentials. The new Boxed.com will leverage Spresso technology and MSG’s established fulfillment network to deliver an enhanced customer experience and drive growth for the revived brand.

Fulfillment 263

Fulfillment Customer Loyalty Banking eCommerce Platforms 263

GetElastic

FEBRUARY 26, 2020

Better customer experience means targeting people, not buyers. The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Customer Experience 78

Customer Experience Customer Multichannel Social Media 78

Retail TouchPoints

SEPTEMBER 26, 2024

Due to AI tools that make it easier for criminals to synthesize identities from stolen customer data and manage them, banks and commerce are expected to lose close to $5 billion this year to this type of fraud. Data breaches have been a problem for many years, but 2023 was the worst yet for U.S.

Payments 261

Payments Payment Services Retail Banking 261

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 263

Retail Games Information Technology 263

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction.

Retail 340

Retail Customer Experience Technology Customer Data 340

Retail TouchPoints

JANUARY 16, 2024

Leaning into Social Engagement (Even When it’s a ‘Horror Show’) Perhaps most important for creating a Gen Z strategy, these people also are “massive content creators and consumers” and they tend to trust people who are personalities on social platforms over more traditional authority figures like political leaders, Pearson noted.

Customer Data 289

Customer Data Customer Experience Fashion Customer 289

Retail TouchPoints

JANUARY 5, 2023

But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s s Chief Digital Officer: “We don’t give our consumer just one thing — we learn from our community and then we bring on new superpowers that they want,” Chopra said in an interview with Retail TouchPoints.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

365 Retail

SEPTEMBER 30, 2022

This latest move has seen Currys create a new, single, integrated ecosystem, that gives its customers the best of its online and offline worlds; delivering streamlined, frictionless customer experiences, powered by a single, view of every customer. This goes up to 77% if it gets them to the right product more quickly.

Customer Experience 78

Customer Experience Customer Omnichannel Channel 78

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And in many cases, that experience is more important than price or quality. But what does this look like in practice?

Customer Experience 78

Customer Experience Improvements Management Customer 78