Remove Consumer Remove Customer Data Remove Internet Retail
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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Your customers are on Amazon.

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Internet Retailing: European retailers change customer-centric strategies due to lessons learned

Dynamic Action

The entire article highlights findings from the DynamicAction Retail Index: 2017 Year-in-Review and 2018 Outlook , an analysis of over £5.1 billion in online consumer transactions. For European retailers, orders using a promotion increased 2%, while orders using a markdown were down on an average by 27%.

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Personalized Marketing Equals Better Marketing Results

Optimizely

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data. …and more.

Marketing 277
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IRCE 2019 in Review: Online Marketplaces Trends & Data

ROI Revolution

The world of digital marketing is constantly evolving, with exciting new innovations and tactics being used every day to 1) give customers exactly what they’re looking for and 2) drive profitable growth. Every year, Internet Retailer gathers tons of data on marketplaces trends and presents it at IRCE. Amazon Trends.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Should I sell directly to consumers? As a brand, your website and marketing material is a consumer’s most trusted source of accurate product information. Otherwise, those interested consumers leave your website, only to encounter new distractions or competitors. . Should I expand to marketplaces as a third party?

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Should I sell directly to consumers? As a brand, your website and marketing material is a consumer’s most trusted source of accurate product information. Otherwise, those interested consumers leave your website, only to encounter new distractions or competitors. . Should I expand to marketplaces as a third party?

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Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

Inflow Insights

Monetate and Certona are respectively rated the #2 and #1 Personalization Providers according to the Internet Retailer Top 1000. The personalization exchange is meant to help solve the “cold start” problem faced by consumer retailers who don’t have existing customer data for the software to model off of.

eCommerce 144