Retail TouchPoints

JUNE 28, 2022

forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data.

Customer Data 290

Customer Data Customer Retail Consumer 290

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Vendor communication. Site security is also a concern.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

NOVEMBER 14, 2024

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations. This underscores a harsh reality for retailers; cost is not the only price they pay for a data breach.

Retail 277

Retail Payment Services Consumer Management 277

Forrester eCommerce

APRIL 11, 2019

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold.

Consumer 317

Consumer Technology Marketing Customer Data 317

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Retail 238

Retail Marketing Technology Presentation 238

Optimizely

FEBRUARY 5, 2021

Marketing during the Super Bowl. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. And I can’t think of a more efficient way to campaign directly to consumers than the Super Bowl. Now, let’s get to the heart of the matter. million U.S. Far from it.

Marketing 370

Marketing Games Events Consumer 370

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions.

Consumer 289

Consumer Food and Beverages Beauty and Health Toys 289

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

DECEMBER 12, 2024

The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. Check out our special report Modern Marketing Playbook: 3 Key Tactics for Engaging Customers in a Post-Cookie World.

Marketing 279

Marketing Consumer Download Games 279

Forrester eCommerce

JULY 18, 2019

Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s recently launched S$1 billion innovation fund establishes innovation as a key lever to economic growth (..)

Consumer 372

Consumer Marketing Customer Experience Customer Data 372

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

MARCH 3, 2025

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. Looking ahead, retailers have an opportunity to redefine the customer experience through trust and security.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Optimizely

NOVEMBER 1, 2018

Individual consumers will spend much longer researching and deciding on the right brand when forking out a few thousand dollars for a TV, rather than a few dollars for a toothbrush. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.

B2C 354

B2C Marketing B2B Article 354

Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. The “Cold Start Problem” asks how personalized experiences can be offered to consumers who are anonymous or first-time users.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 278

Customer Marketing Hobbies Channel 278

Kissmetrics

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. What Is Blockchain Technology?

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Will you provide a timestamp for the data?

Marketing 264

Marketing Retail Multi-channel Events 264

Retail TouchPoints

FEBRUARY 12, 2025

While the business side has rapidly adopted digital tools to engage consumers, the security side has often been locked into older technology. While the SSP is vital for ensuring security, maintaining it is highly time-consuming, often relying on manual input from developers.

Retail 277

Retail Technology Supplies Operations 277

Forrester eCommerce

JANUARY 30, 2019

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Consumer 286

Consumer Arts Customer Data Customer Experience 286

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. In response to this unpredictable economic landscape, consumers have recalibrated their shopping habits, demanding businesses to exhibit a newfound agility and innovation.

Consumer 246

Consumer Payment Services Food and Beverages Supplies 246

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Forrester eCommerce

OCTOBER 7, 2024

As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found: The popularity of CDP continues to grow in APAC.

Marketing 195

Marketing Customer Data Consumer Customer 195

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

FEBRUARY 10, 2023

The response among this highly engaged consumer set was remarkable, with a 10% click-through-rate (in retail, a 2.5% Additional emails were sent to all Benefit customers on and after launch day. In today’s marketing landscape, there’s so much access to customer data. CTR is considered strong).

Events 301

Events Marketing Department Stores Customer Data 301

Optimizely

NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. These numbers are compelling, so why are more marketers not already doing this? in revenue-per-send.

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

DECEMBER 25, 2024

As customers return to in-store shopping, retailers are continuing to face an increase in returns from online and in-store sales. This holiday season, consumers who frequently make returns may be in for a surprise. Customers are attracted to free return shipping, refunds, and no questions asked policies.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Kissmetrics

JUNE 1, 2018

Keep your customers from cheating on you. And, just as the number of ecommerce companies have exploded, so too has the consumer’s opportunity and willingness to switch brands. Consumers are inundated with Facebook and Instagram ads, and don’t bat an eye at the notion of switching from one shop to another, or to Amazon.

Customer 279

Customer Marketing Shopify Demo 279

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? usually by texting the word "STOP.". Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor. Mobile search optimization.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

APRIL 25, 2025

A strong network infrastructure supports everything from payment processing and inventory management to customer engagement and security, ensuring business continuity and long-term growth. Key Retail Challenges Supply chain disruptions have created significant hurdles for retailers, affecting inventory availability and consumer demand.

Payment Services 147

Payment Services Payments Retail Supplies 147

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321