Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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Webinar Consumer Marketing Consumer Goods 209

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization. The Gen Z Factor.

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Mobile Customer Data Recommendation Fashion 317

Retail TouchPoints

MARCH 10, 2023

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. Space is at a premium on mobile devices, and each option takes up precious pixels. “We Managing numerous payment options brings data into play.

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Payment Services Mobile Retail eCommerce 144

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 225

Improvements Retail Mobile Customer Experience 225

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

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Webinar Consumer Payments Marketing 257

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. As a result, consumers are more concerned with their privacy than ever.

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Customer Data Customer Multi-channel Mobile Payments 97

RETAIL MANAGEMENT SOFTWARE

DECEMBER 12, 2022

In the face of unprecedented and challenging market disruptions, forward-thinking retailers are turning to mobile POS systems to maximize productivity and profits. In addition, investments in the right retail technology can improve the overall customer experience, even when there is a staff shortage. Build Customer Loyalty.

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Payment Services POS Mobile Operations 73

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

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Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

AUGUST 31, 2022

And 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year.”. Further digitizing the in-store side would maximize speed and convenience while empowering the customer. In a recent Kearney Consumer Institute survey, 31% of consumers said inflation impacts them ‘very much.’

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Omnichannel Toys Shipping Costs Mobile 253

Retail TouchPoints

SEPTEMBER 20, 2024

By highlighting their platforms’ unique value and advantages and providing a white-glove support model, retailers can instill confidence in consumer packaged goods companies (CPGs), leading to more sign-ups and securing valuable media dollars. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

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Retail Workshop Social Media Omnichannel 252

Retail TouchPoints

DECEMBER 16, 2022

As the world recovers from the pandemic and consumers return to the high street, retailers are eager to capitalize on the increased footfall by providing an exceptional in-store experience. This functionality enables retailers to serve consumers from anywhere in the store, in pop-up shops and even on the go.

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Technology Payment Services Retail POS 261

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store.

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Omnichannel Social Media Channel Mobile 293

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

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Outdoor Payment Services Omnichannel Customer Data 214

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Consumers “own” their information.

Consumer 144

Consumer Information Fulfillment Social Media 144

Omnisend

APRIL 20, 2021

In the ever-changing world of modern business, one thing has always been certain: consumer demand is constantly shifting towards online shopping. As a business owner, when you are struggling to obtain new customers, having an online presence is not a choice. What Is Mobile Commerce? hours have been spent on mobile apps per day.

Mobile 78

Mobile Payment Services Omnichannel Social Media 78

Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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PayPal Merchant Services Payment Services Consumer 247

Retail TouchPoints

AUGUST 30, 2024

Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and retain customers. From data and privacy concerns to consumer preferences and the latest tech innovations, here’s what’s now and next in the dynamic landscape of loyalty.

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POS Food and Beverages Customer Data Consumer 120

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits. In 2019, it declined to 6.7%

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Retail Shipping Costs eCommerce Consumer 242

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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Multi-channel POS Customer Data Mobile 223

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

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POS Department Stores Payment Services Point of Sale 271

Retail TouchPoints

NOVEMBER 23, 2021

Beholden to industry powerhouses like Neiman Marcus or Bloomingdale’s in the fashion vertical or Target and Walmart in the CPG space for the majority of sales, brands across the board were wary of entertaining direct-to-consumer initiatives (DTC) that might disrupt their wholesale business. Establish rigor in your data collection process.

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Retail Mobile Consumer Omnichannel 267

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

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eCommerce Omnichannel Comparison Shopping Recommendation 252

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

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Retail Social Media Consumer Channel 239

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

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Payment Services Retail POS Operations 247

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. That’s why retailers focusing on EX are building mobile apps.

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Multi-channel Customer Experience Mobile Customer 312

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? Klaviyo SMS.

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eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 139

Consumer Payment Services Fulfillment Multi-channel 139

Retail TouchPoints

MARCH 1, 2024

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Barry noted that Best Buy’s wealth of first-party customer data gives it an advantage in its personalization efforts, particularly with its mobile app. “We

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POS Omnichannel Mobile Improvements 259

SellBrite

MAY 13, 2019

And providing a better standard of customer experience will never not be a challenge to online sellers. With mobile sales estimated to reach $3.56 Customers have begun to express concerns about the link between ecommerce and packaging waste , for example. Battling the stigma of the data collector is key for any ecommerce seller.

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Mobile eCommerce Mobile eCommerce Social Media 118

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences.

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Small Business Retail Banking Retail Travel 235

Retail TouchPoints

JUNE 10, 2024

The next level of first-party data marketing is using a customer data platform (CDP) or a marketing data warehouse to build audiences with data from different sources of tools and technology, such as a CRM, ERP, POS system and digital analytics, social media or email platforms.

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Marketing Customer Social Media POS 278

Retail TouchPoints

MAY 8, 2024

When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. RTP: A lot of consumers are venturing to brand sites via paid channels now. Rage clicks are present in 5.5% of all visits.

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Merchant Services eCommerce Channel Mobile 239

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. In fact, Digital Commerce 360 reports that ecommerce sales hit $791.70

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Payment Services Payments Retail Sporting Goods 184

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020.

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Shipping Costs Retail Omnichannel Supplies 237

UpSellIt

MARCH 13, 2024

Understanding Seasonal Trends Ecommerce operates within the broader context of seasonal cycles, with certain times of the year experiencing heightened consumer spending and engagement. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends.

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Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

AUGUST 23, 2024

An estimated 369 of those resulted in confirmed data disclosure. From ‘credential stuffing’ to phishing to exploitation of vulnerabilities, cybercriminals have many options to violate consumer data privacy, disrupt store and warehousing operations and execute denial of service.

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Payment Services Retail Operations Management 297

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

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Improvements Management Information Download 230