Wiser

JANUARY 30, 2025

The New Consumer Journey: Navigating Multiple Channels Todays consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49% seeking a more cohesive experience across these touchpoints. At the center of this interplay lies a single, pivotal moment: the consumer decision point.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

Retail TouchPoints

FEBRUARY 9, 2023

Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices. Right now [those experiences] look very similar, so we’re working to reinvent what those consumer journeys look like.”

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 277

Omnichannel Customer Data eCommerce Platforms eCommerce 277

Retail TouchPoints

AUGUST 31, 2022

And 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year.”. Prediction 2: Operational Excellence will Help Omnichannel Retailers Stand Apart. Further digitizing the in-store side would maximize speed and convenience while empowering the customer.

Omnichannel 289

Omnichannel Toys Shipping Costs Mobile 289

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . This is best accomplished by investing heavily in first-party data. In all likelihood, brands will have to invest in technology or identify a partner to unite and activate their first-party data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Retail TouchPoints

FEBRUARY 8, 2022

We’ve all heard that consumers are now looking more closely at brands’ missions and values before they buy from them. But as far as why Bluestone over other potential partners, we’ve had the goal of developing an omnichannel distribution strategy and we wanted to focus on getting the product in front of people so they can try it and enjoy it.

Beauty and Health 290

Beauty and Health Food and Beverages Omnichannel Social Media 290

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

DECEMBER 28, 2021

Ideally, of course, omnichannel retailers will find ways to provide a seamless experience no matter what touch point a shopper uses or where they are in their purchase journey. Moving Closer to the Omnichannel Ideal. That omnichannel view of understanding is terribly important.”. It’s true that double-digit growth in U.S.

eCommerce 279

eCommerce Omnichannel Fulfillment Order Fulfillment 279

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Consumers expect immediate gratification. Holiday shopping season is upon us.

Shipping Costs 264

Shipping Costs Retail Omnichannel Supplies 264

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 271

Outdoor Payment Services Omnichannel Customer Data 271

Retail TouchPoints

AUGUST 3, 2022

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. Harness Data to Gauge Opportunities and Nuances . Consumers are used to shopping from the comfort of their homes. Then on the day of, we’re trying to get dialed into how we collect customer data in-person.

Jewelry 306

Jewelry Food and Beverages Omnichannel Channel 306

Retail TouchPoints

APRIL 20, 2022

Together, Temeka and CS Hudson provide end-to-end support as Cookies and Dr. Greenthumb’s strive to reach their growth goals and immerse consumers in their brand stories. and one of the founding members of Cookies Retail and Dr. This technology is useful in cities and states that don’t allow customers to see the product.”

Retail 354

Retail Social Media Technology Events 354

Retail TouchPoints

JANUARY 5, 2023

But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s s Chief Digital Officer: “We don’t give our consumer just one thing — we learn from our community and then we bring on new superpowers that they want,” Chopra said in an interview with Retail TouchPoints.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

RTP blog

AUGUST 16, 2017

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Yet recently many retailers have been more focused on the need to create unique experiences to draw consumers to the brand and generate more foot traffic in stores.

Omnichannel 150

Omnichannel Retail Fulfillment eCommerce Platforms 150

Retail TouchPoints

FEBRUARY 18, 2021

And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place. consumer health concerns still loom, according to survey data from Shopkick.

Retail 311

Retail Beauty and Health Books Omnichannel 311

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JUNE 30, 2022

Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC , consumers are willing to pay up to a 16% price premium for a product or service that comes with a superior customer experience. We may even pay a premium for your product or service, and rave about you to our friends.

Omnichannel 264

Omnichannel Customer Experience Channel Technology 264

Retail TouchPoints

NOVEMBER 23, 2021

Beholden to industry powerhouses like Neiman Marcus or Bloomingdale’s in the fashion vertical or Target and Walmart in the CPG space for the majority of sales, brands across the board were wary of entertaining direct-to-consumer initiatives (DTC) that might disrupt their wholesale business. Establish rigor in your data collection process.

Retail 279

Retail Mobile Consumer Omnichannel 279

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 189

Consumer Payment Services Fulfillment Multi-channel 189

Retail TouchPoints

FEBRUARY 17, 2023

And in today’s omnichannel environment, that change is happening faster than ever. Lesson 3 Marketing teams should always be learning about their customers: Data is the linchpin for deep customer understanding and more agile marketing practices.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data. …and more.

Marketing 277

Marketing B2C Customer Data Channel 277

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 107

Omnichannel Multichannel Payment Services Retail 107

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” The company was able to put that into practice with its deployment of Manhattan solutions at Reebok in 2023.

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

JULY 17, 2024

Organizations have been forced to navigate increased competition, accelerate digital transformation initiatives and adapt to changes in consumer preferences and behaviors. Only a few retailers have built truly seamless omnichannel offerings, harnessed data at scale and implemented agile ways of working throughout their organizations.

Payment Services 264

Payment Services Retail Customer Experience Supplies 264

Retail TouchPoints

JULY 10, 2024

Even before that we were exploring omnichannel, but this was the tipping point where we realized that the store could play a different role,” she said. Ikea has multiple sources of consumer information, including its own Life at Home report, an annual study based on interviews with 37,000 families.

Fulfillment 255

Fulfillment Omnichannel Customer Experience Shopping Carts 255

Retail TouchPoints

MAY 12, 2021

But behind the numbers is a little-heralded success story, a story of nimble adjustments and the jewelry vertical’s embrace of digital and omnichannel initiatives to better serve customers. It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC).

Jewelry 269

Jewelry Multichannel Retail Merchant Services 269

Retail TouchPoints

SEPTEMBER 20, 2024

By highlighting their platforms’ unique value and advantages and providing a white-glove support model, retailers can instill confidence in consumer packaged goods companies (CPGs), leading to more sign-ups and securing valuable media dollars. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

Retail 278

Retail Workshop Social Media Omnichannel 278

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. Providing Various Payments Technologies. billion in 2020, up 32.4%

Payment Services 248

Payment Services Payments Retail Technology 248

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. We’ve gotten very good at optimizing, merchandising, understanding the ebb and flow and consumer demand in those physical stores.

Shipping Costs 323

Shipping Costs eCommerce Retail Merchant Services 323

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 306

Customer Customer Experience Customer Data Improvements 306

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Your customers are on Amazon. consumers are using online marketplaces. Go Native: Maximize the Potential of a Consumer-Generated Content Landslide.

Internet Retail 321

Internet Retail Magazine eCommerce Customer Retention 321

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243