365 Retail

DECEMBER 12, 2023

To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Rhone is using Amperity to find and retain its top customers, a particular point of emphasis amid an uncertain economy.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 277

Omnichannel Customer Data eCommerce Platforms Technology 277

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . This is best accomplished by investing heavily in first-party data. In all likelihood, brands will have to invest in technology or identify a partner to unite and activate their first-party data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

AUGUST 31, 2022

And 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year.”. Prediction 2: Operational Excellence will Help Omnichannel Retailers Stand Apart. Further digitizing the in-store side would maximize speed and convenience while empowering the customer.

Omnichannel 289

Omnichannel Toys Shipping Costs Mobile 289

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Groove

OCTOBER 18, 2024

Key Benefits of Digital Commerce Solutions for B2B Employing B2B online commerce to draw in leads and sales can bolster your brand’s efficiency and improve your ability to engage modern consumers. Enhanced customer experience: Customers appreciate the ability to investigate their options.

B2B 327

B2B Mobile eCommerce Improvements 327

Retail TouchPoints

SEPTEMBER 20, 2024

By highlighting their platforms’ unique value and advantages and providing a white-glove support model, retailers can instill confidence in consumer packaged goods companies (CPGs), leading to more sign-ups and securing valuable media dollars. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

Retail 278

Retail Workshop Social Media Omnichannel 278

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 270

Outdoor Payment Services Omnichannel Customer Data 270

Retail TouchPoints

JULY 10, 2024

Even before that we were exploring omnichannel, but this was the tipping point where we realized that the store could play a different role,” she said. Ikea has multiple sources of consumer information, including its own Life at Home report, an annual study based on interviews with 37,000 families.

Fulfillment 254

Fulfillment Omnichannel Customer Experience Shopping Carts 254

Retail TouchPoints

JULY 17, 2024

Organizations have been forced to navigate increased competition, accelerate digital transformation initiatives and adapt to changes in consumer preferences and behaviors. Only a few retailers have built truly seamless omnichannel offerings, harnessed data at scale and implemented agile ways of working throughout their organizations.

Payment Services 264

Payment Services Retail Customer Experience Supplies 264

Retail TouchPoints

DECEMBER 28, 2021

Ideally, of course, omnichannel retailers will find ways to provide a seamless experience no matter what touch point a shopper uses or where they are in their purchase journey. Moving Closer to the Omnichannel Ideal. That omnichannel view of understanding is terribly important.”. It’s true that double-digit growth in U.S.

eCommerce 279

eCommerce Omnichannel Fulfillment Order Fulfillment 279

Retail TouchPoints

FEBRUARY 8, 2022

We’ve all heard that consumers are now looking more closely at brands’ missions and values before they buy from them. But as far as why Bluestone over other potential partners, we’ve had the goal of developing an omnichannel distribution strategy and we wanted to focus on getting the product in front of people so they can try it and enjoy it.

Beauty and Health 290

Beauty and Health Food and Beverages Omnichannel Social Media 290

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” The company was able to put that into practice with its deployment of Manhattan solutions at Reebok in 2023.

Customer Experience 277

Customer Experience Customer Retail Workshop 277

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Consumers expect immediate gratification. Holiday shopping season is upon us.

Shipping Costs 264

Shipping Costs Retail Omnichannel Supplies 264

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 269

Small Business Retail Retail eCommerce Social Media 269

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 174

Consumer Payment Services Fulfillment Multi-channel 174

Fabric

MARCH 19, 2024

A first-of-its-kind composable commerce framework for faster time-to-market Today’s consumers want speed, great service, and the convenience to shop anywhere, anytime. To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences.

X-cart 130

X-cart eCommerce eCommerce Platforms Omnichannel 130

ESW

SEPTEMBER 9, 2024

Omnichannel from the Start According to ESW’s Global Voices survey, 52% of shoppers around the world are omnichannel shoppers. Of global shoppers who spent between $3,500 and $4,999 online last year, 66% were omnichannel shoppers. Of consumers who spent less than $500 online, only 48% were omnichannel shoppers.

eCommerce 88

eCommerce Payment Services Multi-channel Omnichannel 88

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

RTP blog

AUGUST 16, 2017

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Yet recently many retailers have been more focused on the need to create unique experiences to draw consumers to the brand and generate more foot traffic in stores.

Omnichannel 150

Omnichannel Retail Fulfillment eCommerce Platforms 150

Retail TouchPoints

AUGUST 3, 2022

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. Harness Data to Gauge Opportunities and Nuances . Consumers are used to shopping from the comfort of their homes. Then on the day of, we’re trying to get dialed into how we collect customer data in-person.

Jewelry 306

Jewelry Food and Beverages Omnichannel Channel 306

Retail TouchPoints

AUGUST 29, 2024

Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales growth to 2% year over year (YoY) both in the U.S. and globally, according to the Salesforce Shopping Index , which analyzes data from more than 1.5 billion global consumers on retail sites.

Shipping Costs 278

Shipping Costs Consumer Shipping Supplies 278

Retail TouchPoints

JANUARY 5, 2023

But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s s Chief Digital Officer: “We don’t give our consumer just one thing — we learn from our community and then we bring on new superpowers that they want,” Chopra said in an interview with Retail TouchPoints.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 246

Retail Shipping Costs eCommerce Consumer 246

Retail TouchPoints

AUGUST 30, 2024

Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and retain customers. From data and privacy concerns to consumer preferences and the latest tech innovations, here’s what’s now and next in the dynamic landscape of loyalty.

POS 124

POS Food and Beverages Customer Data Consumer 124

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JUNE 30, 2022

Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC , consumers are willing to pay up to a 16% price premium for a product or service that comes with a superior customer experience. We may even pay a premium for your product or service, and rave about you to our friends.

Omnichannel 264

Omnichannel Customer Experience Channel Technology 264

Retail TouchPoints

FEBRUARY 17, 2023

And in today’s omnichannel environment, that change is happening faster than ever. Lesson 3 Marketing teams should always be learning about their customers: Data is the linchpin for deep customer understanding and more agile marketing practices.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Retail TouchPoints

JULY 26, 2023

Today’s fast-paced world leaves consumers strapped for cash and time. Burgeoning demands for exemplary customer service and lightning-fast order fulfillment leave unprepared retailers scrambling for their share of the market. From order placement to shipping notifications, consumers demand regular updates about their orders or returns.

Fulfillment 240

Fulfillment Operations Shipping Costs Order Fulfillment 240

Retail TouchPoints

MARCH 1, 2024

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry. We will also include personalized dynamic messaging in our communications to members about their upcoming program renewals.

POS 278

POS Omnichannel Mobile Improvements 278

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246