Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

OCTOBER 31, 2024

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297

Mobile Channel Marketing Consumer 297

Forrester eCommerce

JUNE 18, 2024

Scores for Canadian companies are at their lowest point since Forrester’s Customer Experience Index (CX Index™) began. Read a few of the key findings from our Canada rankings report.

Customer Experience 345

Customer Experience Customer Customer Loyalty Consumer 345

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Retail TouchPoints

FEBRUARY 18, 2025

Originally launched in January 2024 , the program has been redesigned specifically for the small- to mid-sized professional customer, giving them the opportunity to earn points on eligible purchases from the first dollar spent at sign-up and offering an intuitive customer experience that mimics the consumer-facing MyLowes Rewards loyalty program.

Consumer 179

Consumer Subscription Recommendation Customer Experience 179

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations.

Customer Experience 330

Customer Experience Arts Customer Telecommunications 330

Retail TouchPoints

MAY 23, 2024

Businesses that offer AR-driven experiences are 41% more likely to capture consumer attention than those that do not, according to Deloitte, and 66% of consumers are interested in using this tech while shopping. Benefit offers a virtual try-on experience, powered by AR, to make this process easy and inspiring.

Customer Experience 332

Customer Experience Customer Social Media Consumer 332

Retail TouchPoints

DECEMBER 26, 2024

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. When customers visit the store to redeem their prizes (e.g.

Technology 251

Technology Customer Experience Games POS 251

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. Keep the experience going when the event ends.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Fashion Retail 147

Forrester eCommerce

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumer 418

Consumer Customer Experience B2C Marketing 418

Forrester eCommerce

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 504

Consumer B2B Customer Experience B2C 504

Retail TouchPoints

DECEMBER 31, 2024

With the growth in ecommerce and higher consumer expectations for convenience, it is essential for retailers to make returns processes as efficient as outbound fulfillment. Similarly, in this era of workforce shortage, automation can help lessen the need for customer service agent intervention.

Payment Services 311

Payment Services Shipping Costs Retail Shipping 311

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. In addition, South Korean consumers are known for their quick adoption of new technologies.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

NOVEMBER 13, 2024

But designing a successful retail experience doesn’t simply involve placing stores and restaurants next to the stadium. It’s essential to harness consumer and market insights to craft an experience, and the right mix of uses, to entice locals to visit the stadium district for shopping, dining and a place to live or work.

Games 262

Games Food and Beverages Retail Department Stores 262

Retail TouchPoints

NOVEMBER 6, 2024

In an era when online shopping is not just a convenience but a way of life, a new menace is plaguing consumers and retailers alike: porch piracy. The situation is particularly dire for younger generations, with over half of Gen Z consumers reporting that they have experienced porch piracy in the last 12 months.

Fulfillment 274

Fulfillment Shipping Costs Magento Consumer 274

Retail TouchPoints

DECEMBER 17, 2024

Although inventory visibility already plays a central role in meeting demand, maintaining service levels, and streamlining operations, its the combination of real-time inventory visibility and advanced search functionality thats reshaping your customer experience by delivering on transparency, control, confidence and reliability.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

FEBRUARY 28, 2025

. “Her recent success as CEO of J.McLaughlin and her impactful tenure at Ralph Lauren speaks to her ability to build and scale businesses, enhance customer experience, and deliver shareholder value. ”

Apparel 221

Apparel Customer Experience Consumer Retail 221

Retail TouchPoints

NOVEMBER 7, 2024

Three more supermarket chains will connect their electronic shelf label (ESL) hardware to the Carrot Tags pick-to-light functionality from Instacart , making it easier for Instacart pickers — and eventually for consumers themselves — to find the products on their shopping list.

Fulfillment 278

Fulfillment eCommerce Electronics Recommendation 278

Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 404

Consumer Customer Experience B2C Customer 404

Retail TouchPoints

NOVEMBER 28, 2024

Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. During the holiday rush the security and ease of the payments experience can be as crucial as product price or availability. How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand?

Payment Services 298

Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

DECEMBER 6, 2024

We believe we will enhance the customer experience with a lighter-touch remodel , including customer-facing physical asset updates , planogram optimizations and expansions across the store. This initiative is aimed at our mature stores that are not yet old enough to be part of the full remodel pipeline.

Customer Experience 285

Customer Experience Customer Improvements Retail 285

Retail TouchPoints

JANUARY 15, 2025

Consumers now prefer digital payment options, with cash usage declining in all major economies. Retailers understand that a great customer experience must be provided 24 x 7 x 365 and that any failure will create revenue loss, customer dissatisfaction and damage to brand reputation.

Payment Services 279

Payment Services Merchant Services Payments POS 279

Retail TouchPoints

JANUARY 3, 2025

Given that different cannabis products can produce a wide range of effects among consumers, one of the biggest challenges facing cannabis retailers is matching the right product with the right customer.

Recommendation 305

Recommendation Download Consumer eCommerce 305

Retail TouchPoints

OCTOBER 17, 2024

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. Today’s retailers have every incentive to ensure all customer inquiries are promptly and adequately addressed.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

MARCH 3, 2025

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. Looking ahead, retailers have an opportunity to redefine the customer experience through trust and security.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

JANUARY 30, 2025

The app is the health concierge and guide for all consumers, said Tony Ambrozie, SVP and Chief Digital and Technology Officer of CVS Health Pharmacy and Consumer Wellness in a statement. With 60 million digital customers, we are excited to continue to innovate and bring best-in-class and first-in-industry capabilities to our customers.

Recommendation 227

Recommendation Customer Experience Information Fulfillment 227

Retail TouchPoints

DECEMBER 3, 2024

Some of the biggest changes over the past six decades have revolved around what brick-and-mortar retail means to customers, as well as a lot of customers going the digital route for shopping. We look at ourselves as the antithesis of online shopping. If you know exactly what you want, why would you go beyond Amazon ?

POS 286

POS Gifts Operations Arts 286

Retail TouchPoints

MARCH 14, 2025

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching.

Retail 179

Retail Customer Experience Technology SEO 179

Forrester eCommerce

SEPTEMBER 2, 2024

How will consumers engage with GenAI in the future? As my colleague Audrey Chee-Read summarized it in a recent blog post, consumer adoption of GenAI with brands will happen unnoticeably. As such, consumers […]

Consumer 300

Consumer Blog Technology Customer Experience 300

Retail TouchPoints

JANUARY 9, 2025

The store serves not only as a place for product sales and services but as a base camp that should equip and inspire consumers for exploration, said Martina Cerletti, Retail Marketing Director for The North Face EMEA in an interview with Retail TouchPoints.

Outdoor 278

Outdoor Consumer Fulfillment Definition 278

Retail TouchPoints

JANUARY 1, 2025

Delivering a smooth and frictionless post-purchase experience should be a top priority for every retailer. According to PwC, businesses that reduce friction for consumers and empower all employees to make things right whether through returns, price adjustments or other policies bring higher customer satisfaction and more forgiveness.

Management 320

Management Shipping Costs Reference Retail 320

Retail TouchPoints

OCTOBER 24, 2024

Where customers used to move through an orderly progression of steps before making a purchase in stores, they now jump in and out of various stages of “awareness” and “consideration,” seemingly at random, throughout their digital day. “The Instead, many brands are getting lost in a sea of sameness.

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

Omnichannel 295

Omnichannel Technology Operations Shipping Costs 295

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Social Media Consumer Events 278