Retail TouchPoints

AUGUST 18, 2023

When it comes to successful loyalty programs, it’s clear that the top brands understand that personalization is key. It strengthens long-term relationships with shoppers and encourages interaction between the consumers and their most loved brands. They want convenient offers tailored to their interests, preferences and needs.

Customer Loyalty 236

Customer Loyalty Customer Food and Beverages Marketing 236

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 306

Customer Experience Technology Customer Fulfillment 306

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. That way, as consumer preferences and technology change, your site will deliver what your customers are looking for.

Customer Experience 252

Customer Experience Customer eCommerce Customer Loyalty 252

Retail TouchPoints

DECEMBER 1, 2022

Xponent Ignite aims to deliver industry-tailored, pre-built customer journeys with pre-configured integrations that personalize and automate customer touchpoints to drive immediate value to the consumer. Additionally, its more than 80 pre-built journeys aim to drive customer loyalty, spark upsells and lead to faster ROI.

Customer Experience 250

Customer Experience Customer Retail Customer Loyalty 250

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic. Voice commerce.

Customer Experience 293

Customer Experience Customer Omnichannel Social Media 293

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Fabric

MARCH 7, 2024

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. What is the post-purchase experience?

Customer Loyalty 130

Customer Loyalty Customer Merchant Services Shipping Costs 130

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Shipping Costs 247

Shipping Costs Customer Experience Supplies Improvements 247

Retail TouchPoints

MARCH 3, 2023

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. A positive customer experience makes a valuable difference in a retailer’s success.

Consumer 235

Consumer Customer Loyalty Customer Experience Recommendation 235

Groove

NOVEMBER 12, 2020

Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips.

Customer Experience 249

Customer Experience Improvements Customer Social Media 249

Retail TouchPoints

AUGUST 17, 2020

As experts continue to assess COVID-19’s impact on the retail industry, some consider the loyalty shakeout to be the most significant. Winning and keeping customer loyalty has been a long-standing challenge in the industry, but the pandemic has forced consumers to switch brands for new reasons: price, scarcity and availability.

Customer Loyalty 247

Customer Loyalty Customer Apparel Consumer 247

Retail TouchPoints

APRIL 7, 2022

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. Retail TouchPoints (RTP): Why do you think the Zero Hunger Zero Waste initiative was particularly resonant for consumers? Barbara Connors. “We

Customer Loyalty 253

Customer Loyalty Customer Beauty and Health eCommerce 253

RETAIL MANAGEMENT SOFTWARE

AUGUST 26, 2024

In today’s volatile economic landscape, inflation is more than just a buzzword—it’s a reality that impacts both consumers and businesses alike. For retailers, especially those operating in an omnichannel environment, maintaining customer loyalty in the face of rising costs is a significant challenge.

Customer Loyalty 72

Customer Loyalty Omnichannel Payment Services Customer 72

Forrester eCommerce

JUNE 9, 2022

Forrester’s Customer Experience Benchmark Survey, Canada Consumers, 2022, reveals that CX quality in Canada has slipped in 2022 following several years of stability.

Customer Experience 195

Customer Experience Customer Consumer Customer Loyalty 195

Retail TouchPoints

FEBRUARY 6, 2023

By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. Delivery personas are powerful in that they can reduce delivery costs, improve delivery-related revenue and customer loyalty. These consumers don’t value fast; they value a tight time window.

Customer Loyalty 144

Customer Loyalty Improvements Customer Retail 144

lateshipment

APRIL 28, 2024

Stands for the increasing and ever-changing customer expectations with your business and the answer of meeting or rather exceeding these expectations stands for what one would call ‘ a great customer experience ’. The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

lateshipment

AUGUST 1, 2022

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Forrester eCommerce

JUNE 6, 2022

Forrester’s Customer Experience Benchmark Survey, US Consumers, 2022, reveals that CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.

Customer Experience 195

Customer Experience Customer Consumer Customer Loyalty 195

Smile.io

NOVEMBER 15, 2023

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

Customer Loyalty 62

Customer Loyalty Customer Beauty and Health Food and Beverages 62

Retail TouchPoints

JUNE 2, 2022

It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Consumers don’t make purchasing decisions solely based on practical considerations. Human beings need community.

Customer Loyalty 251

Customer Loyalty Customer Events Consumer 251

365 Retail

JUNE 5, 2024

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. What is a customer loyalty program? Both brands are incredible case studies when it comes to fostering customer loyalty.

Customer Loyalty 52

Customer Loyalty Customer Retail Customer Retention 52

Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 468

Consumer Blog Customer Loyalty Customer Experience 468

Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 259

Consumer Customer Loyalty Customer Experience B2C 259

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 520

Consumer Customer Loyalty Customer Experience Customer 520

lateshipment

MARCH 13, 2020

We live in an experience economy. Experience is everything. Consumers own brand perception. And experience drives how consumers perceive a brand. The Post-Purchase Experience Gap. What is On-Brand Post-Purchase Customer Experience? But this is where problems begin to crop up.

Customer Loyalty 242

Customer Loyalty Customer Shipping Costs Shipping 242

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 217

Consumer Gifts Customer Experience Multi-channel 217

Retail TouchPoints

MARCH 8, 2024

has named four executives with extensive retail experience to top posts, including naming Frank Kerr as the company’s first-ever Chief Customer Officer. where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions.

Customer 258

Customer Customer Loyalty Customer Experience Marketing 258

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 83

Customer Loyalty Customer Retail eCommerce 83

RTP blog

SEPTEMBER 10, 2018

By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion? It makes sense, too.

Customer Loyalty 150

Customer Loyalty Customer Retail Shipping Costs 150

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

JULY 19, 2024

Together, these developments placed an unprecedented strain on retail brands to maintain a superior customer experience. Beyond the consumer risk, there is the retailer brand risk. Beyond the consumer risk, there is the retailer brand risk. AI further complicates the CX picture.

Payment Services 227

Payment Services Operations Retail Customer Experience 227

Smile.io

FEBRUARY 2, 2024

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. allows you to embed custom loyalty content throughout your website.

Customer Loyalty 92

Customer Loyalty eCommerce Customer Merchant Services 92

Retail TouchPoints

APRIL 14, 2021

Christian Selchau-Hansen, CEO and Co-Founder at Formation.ai, works with leading retailers and large brands like United Airlines and Starbucks by implementing individualized and automated customer loyalty offers. . RTP: How have consumers’ expectations of offers and rewards changed from pre-pandemic to now?

Customer Loyalty 146

Customer Loyalty Customer Channel Consumer 146

lateshipment

MAY 6, 2023

What measures do you consciously take to improve your customer’s purchase journey once they’ve hit the buy button? Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience.

Customer Experience 130

Customer Experience Customer Shipping Costs eCommerce 130

Retail TouchPoints

DECEMBER 13, 2023

A well-designed store can create a memorable brand experience that strengthens customer loyalty. Retailers must provide compelling reasons for in-store visits, blending digital and physical experiences. This extends beyond apps or digital signage to creating memorable experiences within the store’s space.

Retail 307

Retail Customer Loyalty Social Media POS 307

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 266

Consumer Social Media Improvements Customer Loyalty 266