Retail TouchPoints

NOVEMBER 6, 2024

In an era when online shopping is not just a convenience but a way of life, a new menace is plaguing consumers and retailers alike: porch piracy. The situation is particularly dire for younger generations, with over half of Gen Z consumers reporting that they have experienced porch piracy in the last 12 months.

Fulfillment 274

Fulfillment Shipping Costs Magento Consumer 274

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 520

Consumer Customer Loyalty Customer Experience Customer 520

Retail TouchPoints

NOVEMBER 28, 2024

As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. Payments technology is central to the shopping experience.

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Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

AUGUST 17, 2020

As experts continue to assess COVID-19’s impact on the retail industry, some consider the loyalty shakeout to be the most significant. Winning and keeping customer loyalty has been a long-standing challenge in the industry, but the pandemic has forced consumers to switch brands for new reasons: price, scarcity and availability.

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Customer Loyalty Customer Apparel Consumer 305

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

SEPTEMBER 7, 2023

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. The customer experience is changing — and faster than ever. MACH helps them do it — and fast.

Customer Experience 290

Customer Experience Technology Customer Retail 290

Groove

DECEMBER 11, 2024

How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. Loyalty programs take that concept one step further by thinking beyond email to create a more sophisticated customer experience. Weve helped several clients set up loyalty programs.

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eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

JULY 12, 2024

On the other hand, traditional retailers must reinvent their playbook to keep up with a customer experience driven by tech that evolves quickly enough to meet consumers’ rising expectations. However, delighting customers is possible by focusing on other aspects of delivery and how they tie into the overall customer experience.

Customer Loyalty 286

Customer Loyalty Customer Shipping Costs Shipping 286

Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

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Customer Loyalty Customer Retail Financial Services 272

Groove

NOVEMBER 12, 2020

Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips.

Customer Experience 258

Customer Experience Improvements Customer Social Media 258

Retail TouchPoints

DECEMBER 1, 2022

Xponent Ignite aims to deliver industry-tailored, pre-built customer journeys with pre-configured integrations that personalize and automate customer touchpoints to drive immediate value to the consumer. Additionally, its more than 80 pre-built journeys aim to drive customer loyalty, spark upsells and lead to faster ROI.

Customer Experience 277

Customer Experience Customer Retail Customer Loyalty 277

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. That way, as consumer preferences and technology change, your site will deliver what your customers are looking for.

Customer Experience 287

Customer Experience Customer eCommerce Customer Loyalty 287

Retail TouchPoints

AUGUST 18, 2023

When it comes to successful loyalty programs, it’s clear that the top brands understand that personalization is key. It strengthens long-term relationships with shoppers and encourages interaction between the consumers and their most loved brands. They want convenient offers tailored to their interests, preferences and needs.

Customer Loyalty 246

Customer Loyalty Customer Food and Beverages Marketing 246

Retail TouchPoints

MARCH 3, 2023

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. A positive customer experience makes a valuable difference in a retailer’s success.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

APRIL 7, 2022

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. Retail TouchPoints (RTP): Why do you think the Zero Hunger Zero Waste initiative was particularly resonant for consumers? Barbara Connors. “We

Customer Loyalty 278

Customer Loyalty Customer Beauty and Health eCommerce 278

lateshipment

MARCH 13, 2020

We live in an experience economy. Experience is everything. Consumers own brand perception. And experience drives how consumers perceive a brand. The Post-Purchase Experience Gap. What is On-Brand Post-Purchase Customer Experience? But this is where problems begin to crop up.

Customer Loyalty 242

Customer Loyalty Customer Shipping Costs Shipping 242

Retail TouchPoints

JANUARY 30, 2025

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty and the risks of losing it are at the top of every business leader’s mind. But delivering a great customer experience hinges on more than just strategyit requires seamless user experiences (UX) at every touch point.

Customer Experience 256

Customer Experience Technology Customer Loyalty B2B 256

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. While this underscores the inevitability of returns, it also highlights the need for retailers to refine their digital strategies.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

MARCH 26, 2025

Modern consumers expect personalized experiences tailored to their unique preferences, behaviors and needs. Businesses striving to meet these expectations are turning to AI-powered knowledge graphs a cutting-edge tool that connects disparate data points to create a holistic understanding of customers.

Customer 147

Customer Recommendation Customer Experience Travel 147

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

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Shipping Costs Customer Experience Supplies Improvements 264

Retail TouchPoints

JUNE 2, 2022

It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Consumers don’t make purchasing decisions solely based on practical considerations. Human beings need community.

Customer Loyalty 278

Customer Loyalty Customer Events Consumer 278

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Forrester eCommerce

SEPTEMBER 16, 2020

By April of this year, an astounding 62% of US online adults had performed some kind of online transaction for the first time as a direct result of the COVID-19 pandemic — many began ordering products online for delivery, others experimented with digital payments or started banking online, and some opted to receive medical advice […].

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Consumer Banking Other Customer Loyalty 488

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6%

Consumer 309

Consumer Retail Merchant Services Document 309

365 Retail

FEBRUARY 9, 2025

In the competitive landscape of retail, fostering customer loyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to brand growth by acting as ambassadors, sharing positive experiences through word-of-mouth and online reviews.

Customer Loyalty 52

Customer Loyalty Customer Retail Social Media 52

Retail TouchPoints

JANUARY 17, 2025

A combination of proactive, intelligent customer support and advanced technologies can reduce costs, improve customer satisfaction and foster stronger relationships transforming returns from a setback into an opportunity to provide a hyper-personalized customer experience for both shoppers and retailers.

Customer 162

Customer Customer Experience Recommendation Technology 162

lateshipment

FEBRUARY 26, 2020

On the contrary, providing a stellar post-purchase experience to your customer is your chance to increase C ustomer Satisfaction (CSAT) scores and rise above your competition particularly when companies like Amazon, Walmart, and eBay are rewriting the eCommerce playbook from a customer experience standpoint. .

Customer Experience 233

Customer Experience Customer Shipping Costs Shipping 233

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 269

Consumer Gifts Customer Experience Multi-channel 269

Forrester eCommerce

MAY 14, 2019

As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].

Marketing 381

Marketing Customer Loyalty Consumer Customer 381

Forrester eCommerce

JUNE 9, 2022

Forrester’s Customer Experience Benchmark Survey, Canada Consumers, 2022, reveals that CX quality in Canada has slipped in 2022 following several years of stability.

Customer Experience 195

Customer Experience Customer Consumer Customer Loyalty 195

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. RTP: It seems like consumer priorities fall into two main buckets: ease/convenience and health/safety.

Consumer 264

Consumer Supplies Fulfillment Technology 264

BigCommerce

FEBRUARY 23, 2018

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Forrester eCommerce

JUNE 6, 2022

Forrester’s Customer Experience Benchmark Survey, US Consumers, 2022, reveals that CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.

Customer Experience 195

Customer Experience Customer Consumer Customer Loyalty 195

Retail TouchPoints

FEBRUARY 1, 2022

Ken Hughes has become a fixture on the retail speaker circuit thanks to his in-depth research on consumer behaviors. He is a consumer behavioralist, after all. Here he offers insight into his work as a consumer behavioralist, how the pandemic has shaped his work and why he has decided to dig into this overlooked “digital divide.”

Consumer 245

Consumer Travel Social Media Customer 245

Retail TouchPoints

DECEMBER 4, 2024

Over the past seven years, the brand’s VP of Marketing, Jeannie Shin, has witnessed and supported this evolution, especially as the brand built its direct-to-consumer (DTC) business online. We’ve done events where customers have come up to me because I host all our livestreams.

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Travel Retail Demo Customer 296

Retail TouchPoints

DECEMBER 13, 2023

A well-designed store can create a memorable brand experience that strengthens customer loyalty. Retailers must provide compelling reasons for in-store visits, blending digital and physical experiences. This extends beyond apps or digital signage to creating memorable experiences within the store’s space.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

MAY 29, 2023

Consumers are often met with an unfair experience, failing websites, bots eating up stock. With limited edition products, brands are attracting and unleashing a whole new set of customers and brand loyalists. will help build brand equity and customer trust. So how do you make that possible in a digital world?

Customer Loyalty 278

Customer Loyalty Customer Experience Payment Services Social Media 278