Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers
Sailthru
MARCH 11, 2019
It produces more ROI for retailers — an estimated 4300%, according to the Data & Marketing Association — than any other. Consumers also prefer receiving promotional content via email. So why wouldn’t retailers prioritize increasing revenue from email? At the same time, email isn’t a standalone channel.
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