Forrester eCommerce

JUNE 6, 2022

Forrester’s Customer Experience Benchmark Survey, US Consumers, 2022, reveals that CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.

Customer Experience 195

Customer Experience Customer Consumer Customer Loyalty 195

Retail TouchPoints

MARCH 4, 2024

The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience?

Payment Services 265

Payment Services Consumer Small Business Retail Banking 265

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 304

Customer Experience Technology Customer Fulfillment 304

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. The survey of 809 U.S. The survey of 809 U.S. Several studies have documented a dramatic shift in spending from physical stores to online.

Consumer 266

Consumer Retail Merchant Services Document 266

Retail TouchPoints

DECEMBER 15, 2021

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

Customer Experience 293

Customer Experience Customer Improvements Social Media 293

Retail TouchPoints

MAY 24, 2024

The Consumer Financial Protection Bureau (CFPB) has issued an interpretive rule confirming that buy now, pay later (BNPL) lenders are in essence credit card providers, meaning they will be required to provide consumers with legal protections and rights, including in cases of disputed charges and issuing refunds. 1, 2024.

Consumer 242

Consumer Payment Services Books Marketing 242

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Shipping Costs 241

Shipping Costs Customer Experience Supplies Improvements 241

Groove

NOVEMBER 12, 2020

Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips.

Customer Experience 249

Customer Experience Improvements Customer Social Media 249

Retail Technology Review

JULY 27, 2021

Uberall, the provider of ‘Near Me’ customer experience marketing solutions, has announced the findings of its survey of over 1,000 UK consumers and their current shopping behaviour.

Consumer 122

Consumer Retail Customer Experience Marketing 122

Retail TouchPoints

MARCH 11, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Brands need to be more honest about what loyalty really means.

Social Media 243

Social Media Consumer Reference Definition 243

Retail TouchPoints

FEBRUARY 9, 2022

Shoppers are focusing less on loyalty and more on their experience, with half of them saying they would switch to a new brand after just one bad customer service interaction. However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake.

Payment Services 241

Payment Services Shopping Carts Omnichannel Multi-channel 241

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 211

Webinar Consumer Marketing Consumer Goods 211

Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 293

Customer Experience Recommendation Consumer Customer 293

Wiser

SEPTEMBER 20, 2022

According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider. What is Retail Customer Experience?

Customer Experience 148

Customer Experience Improvements Customer Retail 148

Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

Consumer 192

Consumer Payment Services Point of Sale POS 192

Retail TouchPoints

FEBRUARY 27, 2023

Faced with inflation that remains uncomfortably high despite a series of interest rate hikes, just over half ( 51% ) of retailers are planning to raise product prices — at least slightly — this year, according to the 2023 BDO Retail CFO Outlook Survey.

Supplies 220

Supplies Retail Customer Data Technology 220

Forrester eCommerce

SEPTEMBER 20, 2024

We collected the scores by asking 18,058 European banking consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands they interacted with […]

Banking 221

Banking Recommendation Customer Experience Consumer 221

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 218

Consumer Multi-channel Retail Leisure 218

Forrester eCommerce

JULY 23, 2024

Do executives understand generative AI (genAI) better than consumers do? Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024). Nope — apparently not.

Consumer 284

Consumer Information Customer Experience Technology 284

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. The 2024 Connected Retail Report includes a survey of 1,012 U.S.

Shipping Costs 250

Shipping Costs Consumer Mobile Channel 250

Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

Consumer 275

Consumer eCommerce Supplies Technology 275

Retail TouchPoints

SEPTEMBER 18, 2020

Consumer expectations are constantly on the rise, driven by innovations and new offerings that promise more efficient and personalized experiences. What’s more, those experiences are now unfolding across multiple touch points, compounding the challenge for retailers. This is what we call True Digital Customer Experience.

Consumer 339

Consumer Retail Customer Experience Live Chat 339

Retail TouchPoints

NOVEMBER 9, 2021

And today’s brands have moments — not minutes — to attract, engage with and retain a potential customer before the buying window closes. Half of all global ecommerce sales occur on digital marketplaces , and consumers come to online marketplaces seeking a solution — not a specific brand.

Customer Experience 270

Customer Experience Small Business Retail Customer Recommendation 270

Forrester eCommerce

JUNE 11, 2020

Results from the our Consumer Technographics® COVID-19 Survey show how UK consumers have adjusted their spending habits and digital behaviors during the pandemic.

Consumer 284

Consumer Customer Experience Customer 284

Forrester eCommerce

AUGUST 18, 2021

To help financial services firms understand where UK consumers stand on the financial well-being spectrum, Forrester surveyed 2,519 online adults in 2020.

Financial Services 293

Financial Services Consumer Customer Experience Customer 293

lateshipment

AUGUST 31, 2023

59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends. But, let’s face it.

Consumer 130

Consumer eCommerce Social Media Payment Services 130

Retail TouchPoints

JANUARY 16, 2024

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. In some cases, personalization that’s too precise can underwhelm customers at best, and drive them away at worst. Consumers in this age group are truly digitally native. Not necessarily.

Customer 264

Customer Improvements Consumer Recommendation 264

Retail TouchPoints

OCTOBER 31, 2024

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 255

Mobile Channel Marketing Consumer 255

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites.

eCommerce 148

eCommerce B2B B2C Toys 148

Retail TouchPoints

MAY 21, 2024

While that definition doesn’t sound like it has much to do with commerce, millennial and Gen Z consumers are increasingly using their wallets to make an impact. As an AI-powered platform designed to help consumers and stylists discover emerging brands, Arête also understands the importance of showing up.

Consumer 239

Consumer Fashion Reference Travel 239

Retail TouchPoints

JUNE 15, 2020

These consumer sentiments, along with the need to protect the health of both shoppers and store associates, means retailers need to be stringent about enforcing social distancing and other safety measures as they reopen. In fact, displaying an abundance of caution will be required to bring many consumers back into physical stores.

eCommerce 135

eCommerce Consumer Retail Payment Services 135

Forrester eCommerce

MAY 19, 2020

Even before the COVID-19 outbreak, our research showed that UK consumers were facing multiple financial challenges and were worried about their financial situation.

Consumer 307

Consumer Financial Services Banking Customer Experience 307

Retail TouchPoints

JUNE 12, 2024

The retailer will collaborate with Accenture on new capabilities like a digital Fragrance Finder, a gen AI-powered conversational experience designed to help customers find the perfect fragrance tailored to their individual preferences.

Customer 252

Customer Mobile Customer Experience Technology 252

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 301

Retail Customer Experience Technology Operations 301

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. Spotlighting the Customer Experience (CX). Connecting Employee and Customer Experiences.

Consumer Goods 219

Consumer Goods Consumer Retail B2C 219

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 157

Consumer Shipping Costs Shipping Supplies 157