Forrester eCommerce

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumer 419

Consumer Customer Experience B2C Marketing 419

Retail TouchPoints

JANUARY 8, 2025

According to Gartner, more than three-quarters of supply chain leaders are being asked to improve their customer experience (CX) strategies. A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future.

Supplies 279

Supplies Consumer Shipping Costs Multi-channel 279

Retail TouchPoints

FEBRUARY 18, 2025

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

DECEMBER 26, 2024

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. When customers visit the store to redeem their prizes (e.g.

Technology 251

Technology Customer Experience Games POS 251

Groove

DECEMBER 11, 2024

How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. Loyalty programs take that concept one step further by thinking beyond email to create a more sophisticated customer experience. Sustainability is currently a big trend in eCommerce.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

OCTOBER 31, 2024

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297

Mobile Channel Marketing Consumer 297

Retail TouchPoints

DECEMBER 17, 2024

Although inventory visibility already plays a central role in meeting demand, maintaining service levels, and streamlining operations, its the combination of real-time inventory visibility and advanced search functionality thats reshaping your customer experience by delivering on transparency, control, confidence and reliability.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. In addition, South Korean consumers are known for their quick adoption of new technologies.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

NOVEMBER 6, 2024

In an era when online shopping is not just a convenience but a way of life, a new menace is plaguing consumers and retailers alike: porch piracy. The situation is particularly dire for younger generations, with over half of Gen Z consumers reporting that they have experienced porch piracy in the last 12 months.

Fulfillment 274

Fulfillment Shipping Costs Magento Consumer 274

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Fashion Retail 147

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 520

Consumer Customer Loyalty Customer Experience Customer 520

Forrester eCommerce

AUGUST 28, 2024

My colleague Jitender Migliani and I have just published a report (Consumer Spending And The Economy Grow Despite Persistent Pessimism) based on the H2 2024 US macroeconomic trends and consumer behavior data that we’ve collected and analyzed.

Consumer 261

Consumer Customer Experience B2C Customer 261

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation.

Sporting Goods 323

Sporting Goods Technology Omnichannel Operations 323

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. Keep the experience going when the event ends.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

SEPTEMBER 12, 2024

Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. trillion — a soft 3% growth rate over the same period in 2023.

Retail 306

Retail Merchant Services Channel Consumer 306

Retail TouchPoints

DECEMBER 6, 2024

A revamped product assortment that leans into trend-forward products and styles mimicking parents’ personal styles, including mini me versions of fashionable items. The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

NOVEMBER 12, 2024

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. The result?

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. In 2025, four key trends will drive the adoption of gen AI in the retail industry: 1. It also can enhance marketing by correlating visual trends in product images with purchasing behavior.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. The Rise of the Advent Calendar And Cheese Brothers isnt the only brand to capitalize on this trend.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Forrester eCommerce

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 504

Consumer B2B Customer Experience B2C 504

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

Technology 295

Technology Omnichannel Operations Shipping Costs 295

Retail TouchPoints

MARCH 6, 2024

Returnless refunds are improving the almighty customer experience, and in turn, their potential customer lifetime value. Image courtesy Ryder According to Ryder’s 2023 ecommerce consumer study of 1,077 U.S. Of course, no good deed goes unpunished.

Customer Experience 289

Customer Experience Shipping Costs eCommerce Improvements 289

Retail TouchPoints

JANUARY 2, 2025

The Retail TouchPoints editors have identified 10 of the most-read news stories this past year many of which exemplify key trends that will continue to resonate throughout 2025. The brand also has been dealing with the repercussions of its efforts to beef up its direct-to-consumer (DTC) channel. consumers wallet.

Retail 278

Retail Payments Payment Services Supplies 278

Retail TouchPoints

NOVEMBER 13, 2024

But designing a successful retail experience doesn’t simply involve placing stores and restaurants next to the stadium. It’s essential to harness consumer and market insights to craft an experience, and the right mix of uses, to entice locals to visit the stadium district for shopping, dining and a place to live or work.

Games 262

Games Food and Beverages Retail Department Stores 262

Forrester eCommerce

JULY 15, 2021

As retailers reopen their brick-and-mortar spaces, consumers have even […]. By May 2020, more than six in 10 US online adults reported making an online transaction, such as purchasing groceries or ordering restaurant delivery, for the first time.

Consumer 501

Consumer Retail Customer Experience Customer 501

Retail TouchPoints

DECEMBER 23, 2024

But in the world of gaming, digital twins also empower players to express themselves more creatively and authentically online , using skins and other digital goods to customize their avatars. Earlier this year, Walmart introduced real-world commerce to Walmart Discovered, allowing U.S.

X-cart 278

X-cart Payments Fashion Games 278

Retail TouchPoints

NOVEMBER 22, 2024

consumers and international visitors alike,” Freundt said in a statement. “I Schimenti Construction, Nathan Colkitt of Colkitt Architecture and the internal Puma team led the flagship’s construction and design. Located along the iconic Las Vegas Strip, this flagship allows us to expand Puma’s presence in North America to connect with U.S.

Apparel 311

Apparel Accessories Fashion Games 311

Retail TouchPoints

NOVEMBER 11, 2024

Most recently, when fashion and accessories retailer Primark unveiled its 450 th store worldwide at the Florida Mall in Orlando, it announced it would have an entire floor dedicated to its growing partnership with Disney — a new kind of experience for the blossoming retailer, although certainly not the last.

Accessories 289

Accessories Fashion Apparel Toys 289

Retail TouchPoints

JANUARY 15, 2025

Consumers now prefer digital payment options, with cash usage declining in all major economies. Retailers understand that a great customer experience must be provided 24 x 7 x 365 and that any failure will create revenue loss, customer dissatisfaction and damage to brand reputation.

Payment Services 279

Payment Services Merchant Services Payments POS 279

Retail TouchPoints

JANUARY 3, 2025

Given that different cannabis products can produce a wide range of effects among consumers, one of the biggest challenges facing cannabis retailers is matching the right product with the right customer.

Recommendation 305

Recommendation Download Consumer eCommerce 305

Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 406

Consumer Customer Experience B2C Customer 406

Retail TouchPoints

JULY 10, 2024

Big Box Lessons One way of understanding this topic is to evaluate how major retailers respond to changes in aggregate consumer habits. In the current economic space, the brand’s popularity has grown markedly, a trend that brought with it customer demand for additional on-site services.

Retail 261

Retail Social Media Point of Sale Information 261

Retail TouchPoints

DECEMBER 3, 2024

Some of the biggest changes over the past six decades have revolved around what brick-and-mortar retail means to customers, as well as a lot of customers going the digital route for shopping. We look at ourselves as the antithesis of online shopping. If you know exactly what you want, why would you go beyond Amazon ?

POS 286

POS Gifts Operations Arts 286

Retail TouchPoints

MARCH 14, 2025

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching.

Retail 179

Retail Customer Experience Technology SEO 179

Retail TouchPoints

JULY 18, 2024

For example, apps with both associate-facing and customer-facing user interfaces [UIs] allow associates to support the customer’s own research and also facilitate transactions, including endless aisle capabilities and ship-from-store.

Customer Experience 278

Customer Experience Customer Retail Workshop 278