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Private Label Everything: Why ‘Off-Brand’ is On-Trend

Retail TouchPoints

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. Have you tried their Chili Lime Tortilla Chips?)

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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand?

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Navigating the Tariff Era: A Strategic Roadmap for Retailers

Retail TouchPoints

While policymakers often champion tariffs as a mechanism to protect domestic industries, their ripple effects are far-reaching, inflating costs, disrupting supply chains and, ultimately, burdening consumers. Price-sensitive products suffered a drop in demand as consumers struggled to shoulder the rising cost of tariff-stricken goods.

Retail 278
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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. Weve helped several clients set up loyalty programs. As a result, customer loyalty programs often deliver enough value that buyers are willing to provide contact information to participate.

eCommerce 317
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We Need to Talk About Porch Piracy 

Retail TouchPoints

In an era when online shopping is not just a convenience but a way of life, a new menace is plaguing consumers and retailers alike: porch piracy. The situation is particularly dire for younger generations, with over half of Gen Z consumers reporting that they have experienced porch piracy in the last 12 months.

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Consumer Energy Fizzles To A New Low As Consumers Approach Q4

Forrester eCommerce

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 468
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Emotionally Charged Consumers Are Ready For New Experiences

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 520