Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

lateshipment

MAY 21, 2021

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Leverage email marketing.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

lateshipment

SEPTEMBER 1, 2023

Consumers have more choices than ever when it comes to their shopping needs. Meaning, the customer experience (CX) has become a cornerstone of customers choosing brands to shop with and businesses need to go above and beyond to provide a positive delivery experience in order to keep customers coming back. That’s not all!

Customer Retention 130

Customer Retention Payments Payment Services eCommerce 130

Retail TouchPoints

DECEMBER 17, 2021

Google ) Companies with well-defined omnichannel customer experience strategies see a 91% higher year-over-year increase in customer retention rate on average, compared to those without. And while it may be working for them, they are missing out on a huge opportunity to improve their customer experience.

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

SEPTEMBER 13, 2023

However, challenges are inevitable, despite the resilient consumer spending we’ve seen earlier in the year. For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. It is also vital that brands pay attention to today’s evolving consumer behaviors.

Shipping Costs 277

Shipping Costs Payment Services Banking Retail 277

Retail TouchPoints

APRIL 11, 2023

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

Customer Retention 297

Customer Retention Customer Loyalty B2B Customer 297

Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever. Contrast that to retail.

Retail 312

Retail Games Multi-channel Leisure 312

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. 7 Steps for a Better Onboarding Client System That Improves Customer Retainment.

Customer Retention 279

Customer Retention Document Improvements Information 279

Kissmetrics

JUNE 7, 2017

Traditional marketing methods used to throw everything at the consumer in the hopes that some of it would stick. Even customers who have the same general interests and purchasing behaviors can vary wildly in their choice of channels through which to consume the media. Understanding How Ads are Bought and Placed.

Improvements 225

Improvements Marketing Channel Customer Retention 225

Omnisend

JULY 21, 2020

We know that adding in other channels improves campaign performance–—and lapsed-purchase campaigns are no exception. Try combining email with SMS or push notifications to add a sense of urgency and proximity to your customers. What’s new: Tempt your customers back with new products that might interest them. Get My Demo.

Customer Retention 143

Customer Retention Customer Demo Channel 143

Groove

FEBRUARY 24, 2020

Think about yourself as a consumer. Is the homepage designed well enough to gain consumer trust? Would you feel comfortable, as a consumer, entering your credit card information on that site? We're sharing these eCommerce homepage best practices to help decrease your bounce rate, improve engagement, and increase conversions.

eCommerce 291

eCommerce Mobile Information Customer Retention 291

Wiser

SEPTEMBER 20, 2022

According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider. Every single consumer touchpoint is a part of customer experience.

Customer Experience 148

Customer Experience Improvements Customer Retail 148

Retail TouchPoints

SEPTEMBER 29, 2021

While subscriptions have been an option for consumers in a number of retail environments — from apparel and pet supplies to media consumption — the COVID-19 pandemic accelerated the adoption of subscriptions in a variety of industries that turned to payment technology to adapt their business.

Subscription 298

Subscription Payment Services Payments Automotive 298

Retail TouchPoints

JUNE 29, 2021

After the initial rush to stock up on essential goods in the early months of the pandemic, traditional brick-and-mortar operations experienced decreased foot traffic in-store as consumers turned to grocery delivery services and ecommerce to secure items they needed from the safety of their homes.

Payment Services 276

Payment Services Retail Customer Retention Payments 276

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 289

Fulfillment Shipping Costs Omnichannel Retail 289

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Your customers are on Amazon. consumers are using online marketplaces.

Internet Retail 321

Internet Retail Magazine Customer Retention eCommerce 321

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. per customer = $2.00.

Customer 350

Customer eCommerce Multi-channel Channel 350

iVend

JUNE 20, 2024

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.

Customer Retention 94

Customer Retention POS Customer Retail 94

Retail TouchPoints

JULY 19, 2021

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

eCommerce 299

eCommerce Supplies Consumer Customer Retention 299

Retail TouchPoints

JUNE 23, 2022

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Give Back-to-School Shoppers Alternative Payment Options.

Payment Services 304

Payment Services eCommerce Payments Retail 304

Groove

APRIL 15, 2024

While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps. The account management tools make managing a diverse customer base that may have many purchasing preferences much easier and less time-consuming.

BigCommerce 230

BigCommerce B2B B2C Customer Retention 230

Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

BigCommerce

JUNE 13, 2017

When you combine LTV with other metrics like retention rate , customer acquisition cost , churn rate, net profit and ROAS, you start to get a very clear picture of what you can do to improve margins. Be sure to give your customers a feeling of personalization so that when they buy again, they buy from you.

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Consumer Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Retail TouchPoints

JANUARY 3, 2024

Sticking with this outdated approach can lead to higher environmental impacts, unnecessary financial losses and dwindling customer trust. It might involve a time-consuming trip across town, navigating traffic and juggling work or family schedules. At the heart of this strategy is the analysis of customer return patterns.

Retail 278

Retail Shipping Costs Improvements Customer Experience 278

Kissmetrics

DECEMBER 11, 2022

Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention. These are the unexpected but highly welcomed emails that encourage better customer retention. The Icing on the Cake Email.

Marketing 275

Marketing Customer Retention White Paper Download 275

Kissmetrics

MAY 18, 2021

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. Why Are CRO Programs Important?

eCommerce 280

eCommerce SEO Improvements Document 280

Optimizely

DECEMBER 20, 2018

Online fashion marketplace Orchard Mile recognized that consumers are impatient. Using the “My Mile” feature, consumers can filter the exact items they want to see according to brand, category, and size. Glambot: Focus on customer retention. They use both online and offline channels to improve its marketing message.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Wiser

JANUARY 8, 2025

Empower Reps with Fact-Based Stories: Whether addressing a store’s success or areas for improvement, providing reps with concrete, data-driven narratives enhance their discussions with store managers, fostering more strategic and fruitful negotiations.

Retail 78

Retail Customer Retention Improvements POS 78

Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Retail TouchPoints

APRIL 1, 2024

Gone are the days of merely transactional interactions — customers now crave meaningful connections and personalized conversations, and providing these will set your brand apart. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

Retail 320

Retail Customer Experience Customer Retention Technology 320

Kissmetrics

JANUARY 17, 2022

Contextual personalization considers where customers are in their journey. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 15, 2022

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape. Reflecting the growing?

Small Business Retail 277

Small Business Retail Social Media Retail Leisure 277

Retail TouchPoints

OCTOBER 8, 2020

The introduction of ecommerce has allowed consumers to shop the big sales from the comfort of their own home, avoiding the crowds and offering increased convenience and variety. Now, amid the COVID-19 pandemic, online sales are likely to soar as consumers continue to be wary of crowded department stores and malls.

Customer Retention 244

Customer Retention Department Stores Technology Consumer 244

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. “And adults and 125 marketers.

Marketing 279

Marketing Consumer Information Customer Retention 279

Groove

AUGUST 10, 2024

Think about yourself as a consumer. Is the homepage designed well enough to gain consumer trust? Would you feel comfortable, as a consumer, entering your credit card information on that site? Include A Site Search Bar Consumers who use eCommerce site search are some of the most motivated buyers on a website.

eCommerce 195

eCommerce Mobile Information Customer Retention 195