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February 2020 Marketing News Recap

ROI Revolution

Over the next three years, they intend to close 125 of their least productive stores and restructure those that remain. Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. The 2020 Ecommerce Paid Search Report.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. increase over 2019. Ecommerce was up 8.3%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. trillion to make up 21.8%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. month-over-month in April while department stores saw 68.2% Ecommerce sales rose 11.1% sales growth.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. More shoppers have also been using their smartphone to pay for products in-store for the first time. Marketing to consumers in a post-pandemic world. million US consumers are projected to be monthly AR users.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items. November 4.