Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. But do you also know what you shouldn’t be doing?

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

BigCommerce

JUNE 5, 2018

Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets. Traditional retailers are quickly going direct-to-consumer. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Download Your Guide.

eCommerce Marketing 340

eCommerce Marketing Payment Services eCommerce Marketing 340

Retail TouchPoints

FEBRUARY 19, 2024

Regardless of the product vertical, in uncertain times, consumers downsize their shopping habits often, starting with the most popular clothing items. Performance Worked in 2023 Due to the uncertainty of 2023, I was concerned about the performance of our campaigns this year, particularly vs. 2022.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

BigCommerce

JULY 1, 2020

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

Social Media 470

Social Media Consumer eCommerce Marketing eCommerce 470

Groove

DECEMBER 11, 2024

In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent. But if you want to master email marketing, you must first grow and maintain a healthy email list. Conclusion A strong email list is the foundation of successful eCommerce marketing.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Forrester eCommerce

MAY 9, 2019

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

B2B 411

B2B eCommerce B2C eCommerce Marketing 411

Retail TouchPoints

SEPTEMBER 21, 2022

As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail media networks to drive brand awareness and sales.

Consumer 305

Consumer Social Media eCommerce Technology 305

Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

Consumer 290

Consumer eCommerce Supplies Technology 290

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3

Consumer 306

Consumer eCommerce Marketing eCommerce Marketing 306

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Groove

JULY 31, 2023

Thankfully, there are modern solutions that present added-value to the end consumer which results in increased revenue for your brand. eCommerce Marketing Automation. Why eCommerce Marketing Automation? No matter how driven and talented your coworkers may be, they don’t have a second brain or a third arm.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Find out how.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. In fact, live video is so popular, it drives 30% of conversions, which is 10X more than traditional ecommerce.

Consumer 264

Consumer Social Media Retail Live Chat 264

Omnisend

MARCH 31, 2021

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. So instead of trying to finish more jobs than you can handle each day, let ecommerce marketing automation take a few off your plate and work its magic. What is ecommerce marketing automation?

eCommerce Marketing 167

eCommerce Marketing eCommerce Marketing Merchant Services 167

Optimizely

SEPTEMBER 12, 2017

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

Retail TouchPoints

NOVEMBER 3, 2021

Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market. Influencer Marketing. Retailers are now working with a digitally literate customer base where the opportunity is enormous, but so is the competition.

Consumer 246

Consumer Magazine Social Media Clothing 246

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It?

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Salsify

APRIL 4, 2023

Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? The very product content you thought was so attractive to consumers might actually be to blame. Hook, line, and sinker. It might not be for the right reasons. Your engagement rates might be off the charts.

eCommerce Marketing 148

eCommerce Marketing eCommerce Marketing SEO 148

Omnisend

APRIL 30, 2021

Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. This presents a huge opportunity for ecommerce growth in the jewelry sector.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. But potential obstacles lie ahead.

eCommerce Marketing 275

eCommerce Marketing eCommerce Customer Experience Marketing 275

BigCommerce

APRIL 9, 2020

Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S. used coupons when…

Shipping 544

Shipping Customer Consumer eCommerce Marketing 544

Forrester eCommerce

APRIL 30, 2018

I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality.

eCommerce 278

eCommerce eCommerce Marketing Events Consumer 278

FastSpring

OCTOBER 27, 2020

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products.

Consumer 148

Consumer eCommerce Marketing Customer Data eCommerce 148

Groove

SEPTEMBER 15, 2020

With this information readily available at our fingertips, consumers' attention spans and patience levels tend to decrease when it comes to consuming or waiting to consume content. Drive product page conversion and increase consumer trust by displaying videos on your product pages and sharing them on social media.

eCommerce 346

eCommerce Social Media Information Consumer 346

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Retail TouchPoints

APRIL 27, 2023

Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). and Canada, to put ads for their products in front of consumers that link directly to retailer sites where the product can be purchased.

Retail 295

Retail eCommerce Marketing eCommerce Marketing 295

BigCommerce

DECEMBER 9, 2019

Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways. Last…

Consumer 279

Consumer eCommerce eCommerce Marketing Marketing 279

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. The 20 Most Influential eCommerce Marketing Leaders of 2024 1. LinkedIn 7. LinkedIn 10. LinkedIn 12. LinkedIn 17.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Omnichannel 317

Omnichannel eCommerce POS Operations 317

Retail TouchPoints

SEPTEMBER 2, 2022

Even though the vast majority of Alibaba’s users are within China, the company’s AliExpress cross-border platform and its Lazada subsidiary in Southeast Asia serve many non-Chinese consumers. While GlobalData forecasts that the Chinese ecommerce market will reach $3.3

Shipping Costs 311

Shipping Costs eCommerce Jewelry Shopify 311

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Compliance and Regulations The benefits of SMS marketing are clear, but you can land in hot water if you don't comply with regulations regarding SMS.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

APRIL 23, 2024

. — Amazon is facing competition to remain the number one ecommerce player. Amazon Anywhere enables consumers to discover and purchase products within an app or content such as video and even games. It’s created expectations for an entire generation of consumers by making video an interactive experience rather than a passive one.

eCommerce 263

eCommerce eCommerce Platforms Games eCommerce Marketing 263

Retail TouchPoints

SEPTEMBER 24, 2024

Nearly three of every 10 purchases by American consumers will be made online as the end of this decade nears, according to projections from Forrester in its U.S. that will increase ecommerce’s share of total retail sales from 23.4% Online Retail Forecast, 2024 to 2029. The research and technology firm projects that online U.S.

Reference 284

Reference Automotive Consumer Electronics Online Retail 284

Retail TouchPoints

JULY 22, 2021

2021 is set to be both, with an eager consumer base and historical precedent on its side. Global Shopping Festival , and they would know given that the ecommerce giant was the event’s original architect. There’s a large chunk of consumers now in the middle class, and they have a lot of disposable income.

Merchant Services 328

Merchant Services eCommerce Consumer Events 328

Retail TouchPoints

SEPTEMBER 2, 2020

Below, Zachariassen reflects on the evolution of the online wine market, how consumer needs and behaviors are changing, and how Vivino plans to maintain competitive momentum. This tells us that consumers are getting used to buying their wine online and that we’re seeing an overall shift in behavior. That’s our secret sauce.

Food and Beverages 264

Food and Beverages Merchant Services eCommerce Shipping Costs 264