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Augmented reality is an ecommercetechnology changing the way people buy online. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. NARS cosmetics uses Facebook’s 360 technology to interact with 3D makeup tutorials. Read the Virgin Media case study.
The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year. Laura Cosgrove is a seasoned executive with extensive experience in ecommercetechnology.
Beyond also will support Kirkland’s digital transformation through improvements in its ecommercetechnology. If the deal is approved by shareholders, Beyond also will purchase an additional $8 million of Kirkland’s common stock at the same price.
Traditional retailers are quickly going direct-to-consumer. Realizing they have lost community, and thus brand recognition, due to the thousands of digital native brands that have focused solely on establishing a lasting connection with consumers. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy.
Alcohol ecommerce solution Drinks has launched the “Drinks-as-a-service” (DaaS) platform, a subscription software solution that will allow any brand, merchant or ecommerce operator to navigate the various tax and compliance impediments to selling alcohol online.
For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. A few years ago, the team decided to launch a direct-to-consumer channel. But that’s where AI and social commerce could help. What to Know Before You Go.
Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons. Meanwhile, more than three in four (78%) consumers say they’ve had an inconvenient online returns experience recently, per Pitney Bowes latest BOXpoll survey. consumers love the USPS.
While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape. Many Reasons DTC’s Dramatic Upswing Stabilized.
In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Consumer expectations have become even more demanding. He has spent more than 25 years leading ecommercetechnology efforts for major B2C and B2B brands. Alternative Supply Chain Options.
E-commercetechnology is a fast-paced industry. Currently, more than 50% of global e-commerce takes place outside of online marketplaces, forcing brands to proactively acquire retail technology that lets them interact with and serve shoppers.
When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce. I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commercetechnologies. And begin future-proofing your technology stack. . OMS Systems. WM Systems.
mobile consumer survey results , Americans check their phone 47x per day. Mobile commerce sales totaled $1.357 trillion in 2017 , making up 58.9% What both Google and consumers consider a mobile-first experience (i.e. What you should look for in ecommercetechnology to make sure you aren’t doing all the legwork here.
Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all. TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix.
Consumers are getting harder and harder to impress. He is an e-Commerce veteran with over a decade in leadership roles at innovative e-Commercetechnology companies. Lau has led and advised successful e-Commerce projects around the world with brands such as Symantec, Time Inc and Debenhams.
Instacart has expanded the offerings under its Instacart Platform umbrella, a suite of enterprise-grade technologies designed to help grocers with their digital transformations. Through our partnership with Instacart, we’re able to leverage Platform technologies that have helped us seamlessly grow our ecommerce business.
It sounds complicated –– and in theory it is –– but the technology enabling B2B businesses to get online fast, streamline backend operations and free up employee time to further grow the business is changing the hearts and minds of diehard outbound B2B sellers. Now, B2B sellers are turning to consumer-based technology.
Earlier this month, Retail TouchPoints unveiled its fifth annual E-CommerceTechnology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond.
Here is what I’ll cover: What’s in Our Ecommerce Replatforming Guide. Startups focus on marketing, because their technology is covered: Enterprise brands can do this, too. There are 3 pain points that often forces brands to migrate to new technology – and all of them are signals that you should have done it much, much sooner.
Sales is a transfer of enthusiasm; meaning all purchases made by consumers are based on emotional decisions. That's where inbound sales technology comes into place. Given this very small window, it is critical we use the technology at our disposal to help people buy when they are ready and to let people do research when they are not.
Competition from e-Commerce, technological innovations and new consumer expectations have triggered a revolution in retail that is redefining the shopping experience. If there is one thing consumers hate above all else, it’s standing in line. The technology that drives frictionless shopping is advancing quickly.
Technology: Do I have the technology to support my initiatives? Consumer Electronics. Ensure Your Technology is Scalable. Make sure that you have an ecommercetechnology solution that can scale –– and isn’t cost-prohibitive. Going global without a strong technology foundation is a recipe for disaster.
Because ecommerce can incorporate hundreds of software solutions, there isn’t only one way to be composable. Rather, composable commerce should be considered as a set of principles for each element of your technology infrastructure: Each element does only one thing well and isn’t responsible for too many things at once.
That is, which ecommerce platform you choose to power your business and ready it for scalable, long-term growth. For most growing mid-market businesses, this technology is typically provided by BigCommerce, Magento, Salesforce Cloud Commerce (formerly Demandware) or Shopify. CaaS ecommerce platforms. And much more.
At the same time, Profitero brought serious muscle to the technology side of its business by hiring former LogMeIn CTO Sandor Palfy. Here are snippets from Profitero’s press coverage of the past week, which also demonstrate how Profitero is helping brands navigate eCommerce and all its complexities. Mr. Heffernan said.
But in-person shopping shouldn’t become too complacent, because the ecommercetechnology experts in their Seattle basements are working on how to replicate and improve this “dullness” and replace it with another altogether more convenient one. so sometimes a physical shopping trip can be a relief.
Jensen shares pivotal insights into the brand's transition towards Omni Channel sales, emphasizing the importance of resonating with a broad consumer base, from outdoor enthusiasts to environmentally conscious shoppers. Gentry Jensen "We're definitely leaning into [direct to consumer sales]. rebuilt the website completely."
If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information has been compromised, then you’ve felt the growing frustration many consumers face today. Dealing with a compromise is a time-consuming hassle from a consumer’s perspective.
We're at the beginning of a retail transformation: The growing percentage of retail revenues driven by eCommerce and the influence of digital technologies on consumer behavior and expectations alike means that retailers are being forced to reevaluate the value proposition of the store. The result?
They use a combination of Collaborative Filtering and Next-in-Sequence models to make predictions on goods an individual consumer may need next. Amazon possesses a massive database of consumer purchase behavior to power its predictions. AI projects require data, machine learning, and technology experts working together.
They then evolved into a novel way of solving everyday consumer problems (making meals, figuring out what to wear), while adding an element of product discovery along the way. With more than 12 blends of freshly roasted coffee, consumers can try their favorite and then choose if they want to keep with it.
Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? . It’s either innovate or die.
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.
Wondering if you should start selling on multiple e-commerce channels? Add in the fact that consumers are spending more time on more online channels than ever before, and the opportunities are practically endless. In our experience, this is always a strong strategy.
Nonetheless, nearly all SaaS solutions have APIs, and with the rising tide shift from on-premise and custom built technology to cloud solutions (which decrease tech debt and speed up GTM), the API Economy has taken off. The benefits of SaaS integration, specifically for the ecommerce channel, are huge. Aggregation. Correlation.
Before emerging technologies had accelerated growth rates, it was common practice to have an apprentice/mentor relationship when experimenting or simply growing your knowledge within an industry. The rate at which technology is enabling growth is creating new, innovative ways of connecting with consumers almost every day.
However, the massive increase in overall data and data diversity requires new compute and storage technologies. Nowhere is this more apparent than in e-commerce, where companies are moving away from monolithic software architectures and towards modular, microservices-based architectures. What is Data Orchestration?
Gee: We’re entering what I call attention commerce , which means anybody who has an audience doesn’t want to send people away from their owned spaces. As data privacy increases, it becomes more and more challenging to get data about [consumers] from other places.
Technology is the driving force behind ecommerce and as new tech is discovered, ecommerce has the ability to change and ultimately improve. As exciting new technology is created, businesses can take advantage of it to further personalize their company and online presence. Augmented Reality. Payment Services.
“Before we leveraged [a product information management (PIM) solution] to manage our global Skullcandy.com site content, we lacked a system of record and ended up with some outdated data being presented to consumers. Few businesses can afford to pause operations so they can build or rip and replace technology systems.
We all know that brands need a strong e-commerce strategy to survive. Some brands are wildly successful with direct-to-consumer (D2C) strategies, while others rely on strong retailer relationships to maintain profit margins. And with up-to-date advice from the digital commerce experts, you can evaluate each one more easily: .
When evaluating eCommercetechnologies, customer expectation management needs to stay top of mind. Scenarios like these require enhanced operational capabilities such as: Identifying consumer location Smart routing logic Real-time inventory display And more!
However, there’s a now growing trend among top brands to move away from monolithic commercetechnologies that combine content presentation capabilities with catalogues, carts and commerce. Consequently, top brands are abandoning them in favor of ecommercetechnologies that can adapt to any touchpoint (wearables, watches, cars).
These factors are placing tremendous pressure on consumers, and the recent slowdown in eCommerce sales growth may point to a generalized reining in of spending. This reflects the unsurprising pattern of consumers cutting back on discretionary spending and shopping around for bargains on essentials that they couldn’t cut out. .
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