Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

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Retail TouchPoints

DECEMBER 11, 2024

Additionally, Albertsons has sued Kroger in the Delaware Court of Chancery, claiming the retailer failed to exercise best efforts and to take any and all actions to secure regulatory approval of the merger.

Payment Services 162

Payment Services Fulfillment Presentation Consumer 162

Kissmetrics

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. And late adopters?

Marketing 283

Marketing Social Media SEO Improvements 283

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Omnichannel 261

Omnichannel Channel Shopify Consumer 261

Retail TouchPoints

JANUARY 15, 2021

Owned and produced by the Consumer Technology Association (CTA) , the virtual event featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming. . Maverick Carter, CEO of The Springhill Co.;

Electronics 312

Electronics Banking Events Consumer 312

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.

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Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Social Media 328

Social Media Retail Games Consumer 328

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud. Enjoying this episode? Episode Takeaways.

Marketing 186

Marketing Information Social Media Consumer 186

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. This exercise is a critical foundation to the experience design phase.

Social Media 317

Social Media Events Marketing Document 317

Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.

Shipping Costs 276

Shipping Costs Customer Multi-channel Consumer 276

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books SEO 226

Retail TouchPoints

JULY 1, 2024

This entire journey proved difficult online, where consumers could read about a coffee’s tasting notes, roast flavors and strength, but often needed to taste it to truly gauge whether they like it. To solve this problem, Nespresso brewed up a new marketing tool — a quiz.

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Recommendation Consumer Accessories Customer 263

Retail TouchPoints

OCTOBER 25, 2024

The final rule, released by the FTC earlier this month, outlines a number of now-prohibited subscription cancellation practices, all aimed at making it as easy for a consumer to cancel a subscription as it is to sign up for one. ” The groups also claim that the FTC went beyond its authority in issuing the rule.

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Subscription Electronics Consumer Customer 261

Retail TouchPoints

JUNE 3, 2024

As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in purchasing wearable technology than ever before. Brands and consumers alike can create change by investing in textiles that offer inherent physiological benefits. However, monitoring only goes so far.

Clothing 264

Clothing Electronics Fashion Consumer 264

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books SEO 216

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. Big Data Can Help Refine Your Mobile Marketing.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

MAY 16, 2023

Relaunch plans include a new tiered subscription model, as well as efforts to inform shoppers that it does other things than sell exercise bikes, according to a letter to investors. million potentially faulty original Bikes. So for example, what we offer for Connected Fitness is all of our content on our hardware along with access to the app.

Subscription 269

Subscription Improvements Consumer Other 269

Groove

APRIL 25, 2019

eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control.

eCommerce 283

eCommerce Shipping Costs Recommendation Information 283

Retail TouchPoints

AUGUST 11, 2022

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. Lesson 3: Understand and Engage Your Consumer.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Kissmetrics

FEBRUARY 9, 2018

That was your marketing strategy, and it worked. Marketing messages were everywhere as they are today, but one thing has fundamentally shifted in favor of the consumer: they now have the ability to tune them out, skip them entirely, or block them completely. You need ads to market your products and/or monetize your website.

Marketing 239

Marketing Social Media Download Mobile 239

Kissmetrics

JUNE 16, 2021

When you think of digital marketing and Google, Google Alerts might not be the first tool that comes to mind over, say, Google Ads itself. If you’re a marketer, then it’s worth giving Google Alerts a try. Let’s use the search term “influencer marketing” as an example: Then, decide which sources you want to track. The best part?

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PPC Social Media Blog Information 257

Retail TouchPoints

JANUARY 18, 2023

“As we saw customers accelerate their digital spend during the pandemic, we’re now seeing them optimize their digital spend to do more with less,” wrote Nadella “We’re also seeing organizations in every industry and geography exercise caution as some parts of the world are in a recession and other parts are anticipating one.

Shopify 289

Shopify Technology Blog Other 289

Retail TouchPoints

OCTOBER 4, 2021

As the United Kingdom hastened to exit from the European Union, restricting access to the European single market that accounted for 50% of imported goods, supply chain disruption was inevitable for UK businesses dependent on EU suppliers. Existing supply chains engineered with efficiency were severely disrupted, shifting the goalposts.

Supplies 278

Supplies Shipping Costs Consumer Electronics Retail 278

BigCommerce

MAY 25, 2017

Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). Little did we know, we were following Google’s “best marketing practices for 2017” book back in 2010. OptinMonster for marketing. Adding value.

B2B 419

B2B Books BigCommerce Article 419

Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. While the pandemic-prompted ecommerce boom certainly played heavily into these results, Florin also credits the deployment of email marketing tools from Omnisend.

Shipping Costs 264

Shipping Costs Shopify Events Outdoor 264

Retail TouchPoints

SEPTEMBER 2, 2024

At Bragg, we review employee compensation annually and ensure that we remain competitive to market. Now, Bragg’s B Corp status stands as a testament to our sustainability commitment to consumers, customers and shareholders. Employee wellness has many components, but a foundational element is a solid economic base.

Improvements 278

Improvements Travel Channel Definition 278

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. You Are (Usually) Selling Directly to Consumers. There’s a Ton of Competition.

Social Media 319

Social Media B2B Marketing B2C 319

Retail TouchPoints

MAY 5, 2021

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

Automotive 279

Automotive Food and Beverages eCommerce Consumer 279

Retail TouchPoints

FEBRUARY 9, 2024

The Stitch Fix Style Forecast has become so much more than a press campaign used to drum up buzz and consumer excitement before the New Year’s Eve ball drops. The Style Forecast also provides a vehicle to explore more quirky marketing and merchandising themes.

Merchant Services 277

Merchant Services Arts Fashion Consumer 277

Retail TouchPoints

SEPTEMBER 11, 2024

It’s the change in situation that creates the market for the purchase. Consumers recognize that they respond differently to different situations. learning mode, exercise mode, etc.) Certainly COVID-19 and the shutdown drove purchase behavior. The most obvious example of this phenomenon is seasonal purchases.

Customer 272

Customer Shopping Carts Social Media Recommendation 272

Retail TouchPoints

AUGUST 23, 2024

From ‘credential stuffing’ to phishing to exploitation of vulnerabilities, cybercriminals have many options to violate consumer data privacy, disrupt store and warehousing operations and execute denial of service. Do you have any simulated phishing or other security exercises so workers can have an interactive, educational experience?

Payment Services 317

Payment Services Retail Operations Management 317

Retail TouchPoints

AUGUST 6, 2021

The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. Another top category was robotic vacuums, which were among the most clicked-on items.

Outdoor 279

Outdoor Beauty and Health Electronics Apparel 279

RTP blog

JANUARY 8, 2018

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? In today’s day and age, consumers are enticed by short, snackable content that’s easy to digest.

Social Media 150

Social Media Marketing eCommerce Retail 150

Retail TouchPoints

FEBRUARY 8, 2023

So how can a supermarket exercise better control over the appearance of its shelves to achieve the greatest overall visual impact? With every new line introduced into Target’s portfolio, the consumer gains more and more trust in the parent brand because of the unified strength of its brand voice and experience.

Workshop 246

Workshop Consumer Presentation Retail 246

Omnisend

AUGUST 24, 2021

As marketers, we’re drawn to the psychological aspect of branding. From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world. I had the opportunity to speak with Nancy Harhut, behavioral science marketing expert in the ecommerce industry.

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Marketing Customer Arts Reference 167

Retail TouchPoints

JUNE 2, 2022

It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Consumers don’t make purchasing decisions solely based on practical considerations. Human beings need community.

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