Retail TouchPoints

AUGUST 3, 2021

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. The retailer reported “ triple-digit digital growth” for the year alongside 60% overall revenue growth as customers stocked up on apparel for their at-home exercise routines, according to The Evening Standard.

Apparel 306

Apparel Marketing Consumer Channel 306

Retail TouchPoints

JULY 1, 2024

This entire journey proved difficult online, where consumers could read about a coffee’s tasting notes, roast flavors and strength, but often needed to taste it to truly gauge whether they like it. To solve this problem, Nespresso brewed up a new marketing tool — a quiz.

Recommendation 263

Recommendation Consumer Accessories Customer 263

Retail TouchPoints

JUNE 3, 2024

As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in purchasing wearable technology than ever before. Brands and consumers alike can create change by investing in textiles that offer inherent physiological benefits. However, monitoring only goes so far.

Clothing 264

Clothing Electronics Fashion Consumer 264

Kissmetrics

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. And late adopters?

Marketing 283

Marketing Social Media SEO Improvements 283

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Omnichannel 261

Omnichannel Channel Shopify Consumer 261

365 Retail

AUGUST 1, 2024

As a consumer, understanding your basic rights is essential. Additionally, you are entitled to redress and consumer education. Kazerouni Law Group, APC , is among the law firms that specialize in consumer protection law, offering expertise to help you navigate and uphold these fundamental rights.

Consumer 52

Consumer Information Improvements Events 52

Groove

AUGUST 9, 2024

Positioning led the shift from push marketing to pull marketing, with brand strategy at its core. Formulating an effective brand strategy can be a game changer in today's crowded markets. This is especially important for mid-market companies who need to differentiate themselves from competitors.

eCommerce 195

eCommerce Reference Books Definition 195

Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.

Shipping Costs 276

Shipping Costs Customer Multi-channel Consumer 276

Sailthru

JUNE 16, 2023

Our 2023 Consumer Trend Index polled over 6,000 consumers across four generations — Baby boomers, Gen X, Millennials , and Gen Z. We’ve compiled a partial list of our findings that will help marketers understand how their strategies need to adapt for an increasingly discerning consumer that wants to be engaged and entertained.

Marketing 78

Marketing Hobbies Mobile Consumer 78

Sailthru

JUNE 16, 2023

Our 2023 Consumer Trend Index polled over 6,000 consumers across four generations — Baby boomers, Gen X, Millennials, and Gen Z. We’ve compiled a partial list of our findings that will help marketers understand how their strategies need to adapt for an increasingly discerning consumer that wants to be engaged and entertained.

Marketing 78

Marketing Hobbies Mobile Consumer 78

Retail TouchPoints

SEPTEMBER 2, 2024

At Bragg, we review employee compensation annually and ensure that we remain competitive to market. Now, Bragg’s B Corp status stands as a testament to our sustainability commitment to consumers, customers and shareholders. Employee wellness has many components, but a foundational element is a solid economic base.

Improvements 278

Improvements Travel Channel Definition 278

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud. Enjoying this episode? Episode Takeaways.

Marketing 186

Marketing Information Social Media Consumer 186

Retail TouchPoints

SEPTEMBER 11, 2024

It’s the change in situation that creates the market for the purchase. Consumers recognize that they respond differently to different situations. learning mode, exercise mode, etc.) Certainly COVID-19 and the shutdown drove purchase behavior. The most obvious example of this phenomenon is seasonal purchases.

Customer 270

Customer Shopping Carts Social Media Recommendation 270

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 98

Consumer Shipping Costs eCommerce Shipping 98

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Social Media 328

Social Media Retail Games Consumer 328

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 97

Consumer Shipping Costs eCommerce Shipping 97

Retail TouchPoints

FEBRUARY 9, 2024

The Stitch Fix Style Forecast has become so much more than a press campaign used to drum up buzz and consumer excitement before the New Year’s Eve ball drops. The Style Forecast also provides a vehicle to explore more quirky marketing and merchandising themes.

Merchant Services 277

Merchant Services Arts Fashion Consumer 277

Retail TouchPoints

MAY 16, 2023

Relaunch plans include a new tiered subscription model, as well as efforts to inform shoppers that it does other things than sell exercise bikes, according to a letter to investors. million potentially faulty original Bikes. So for example, what we offer for Connected Fitness is all of our content on our hardware along with access to the app.

Subscription 269

Subscription Improvements Consumer Other 269

Retail TouchPoints

JANUARY 15, 2021

Owned and produced by the Consumer Technology Association (CTA) , the virtual event featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming. . Maverick Carter, CEO of The Springhill Co.;

Electronics 304

Electronics Banking Events Consumer 304

RetailMinded

JUNE 19, 2024

You know health-conscious customers are reshaping the market, right? Think quick recipes using your items or exercise routines showcasing product utility. It enables proactive marketing strategies rather than reactive ones. Highlighting such items in your marketing strategy shows that you understand their needs.

Marketing 52

Marketing Customer Social Media Recommendation 52

Retail TouchPoints

AUGUST 23, 2024

From ‘credential stuffing’ to phishing to exploitation of vulnerabilities, cybercriminals have many options to violate consumer data privacy, disrupt store and warehousing operations and execute denial of service. Do you have any simulated phishing or other security exercises so workers can have an interactive, educational experience?

Payment Services 317

Payment Services Retail Operations Management 317

Groove

AUGUST 8, 2024

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

Food and Beverages 195

Food and Beverages Shipping Costs eCommerce Merchant Services 195

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

eCommerce 87

eCommerce Marketing Customer Loyalty Multi-channel 87

Retail TouchPoints

JANUARY 18, 2023

“As we saw customers accelerate their digital spend during the pandemic, we’re now seeing them optimize their digital spend to do more with less,” wrote Nadella “We’re also seeing organizations in every industry and geography exercise caution as some parts of the world are in a recession and other parts are anticipating one.

Shopify 289

Shopify Technology Blog Other 289

Retail TouchPoints

NOVEMBER 16, 2022

“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, General Manager for International at Peloton in a statement. in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels. Peloton’s entry on Amazon U.S.

Sporting Goods 173

Sporting Goods Accessories eCommerce Shipping 173

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. This exercise is a critical foundation to the experience design phase.

Social Media 317

Social Media Events Marketing Document 317

Retail TouchPoints

AUGUST 11, 2022

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. Lesson 3: Understand and Engage Your Consumer.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Omnisend

AUGUST 24, 2021

As marketers, we’re drawn to the psychological aspect of branding. From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world. I had the opportunity to speak with Nancy Harhut, behavioral science marketing expert in the ecommerce industry.

Marketing 168

Marketing Customer Arts Reference 168

Retail TouchPoints

FEBRUARY 8, 2023

So how can a supermarket exercise better control over the appearance of its shelves to achieve the greatest overall visual impact? With every new line introduced into Target’s portfolio, the consumer gains more and more trust in the parent brand because of the unified strength of its brand voice and experience.

Workshop 246

Workshop Consumer Presentation Retail 246

Kissmetrics

JUNE 16, 2021

When you think of digital marketing and Google, Google Alerts might not be the first tool that comes to mind over, say, Google Ads itself. If you’re a marketer, then it’s worth giving Google Alerts a try. Let’s use the search term “influencer marketing” as an example: Then, decide which sources you want to track. The best part?

PPC 257

PPC Social Media Blog Information 257

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books SEO 226

RTP blog

JANUARY 8, 2018

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? In today’s day and age, consumers are enticed by short, snackable content that’s easy to digest.

Social Media 150

Social Media Marketing eCommerce Retail 150

Retail TouchPoints

OCTOBER 4, 2021

As the United Kingdom hastened to exit from the European Union, restricting access to the European single market that accounted for 50% of imported goods, supply chain disruption was inevitable for UK businesses dependent on EU suppliers. Existing supply chains engineered with efficiency were severely disrupted, shifting the goalposts.

Supplies 278

Supplies Shipping Costs Consumer Electronics Retail 278

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books SEO 216

ESW

SEPTEMBER 12, 2023

Some are taking that income to the ecommerce beauty and fragrance market in droves. And along the way, these new consumers are disrupting the industry. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. Instead, they prefer scents and brands that are marketed as unisex.

Beauty and Health 144

Beauty and Health Shipping Costs Shipping Channel 144

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 91

eCommerce Marketing Retail Channel 91