Remove Consumer Remove Exercises Remove Recommendation
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Nespresso Awakens New Coffee Discovery Pathways with Online Quiz 

Retail TouchPoints

This entire journey proved difficult online, where consumers could read about a coffee’s tasting notes, roast flavors and strength, but often needed to taste it to truly gauge whether they like it. At the end of the quiz, consumers receive detailed product recommendations.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290
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Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

And by looking at what other BCS (blue, cabled sweater) people types like, the company can recommend other cabled sweaters that the customer will like. Consumers recognize that they respond differently to different situations. learning mode, exercise mode, etc.) That’s preferences analytics. help them maximize their impact (e.g.,

Customer 270
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Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

Initially a cult classic among runners and exercise fiends, HOKA is now undeniably a mainstream phenomenon. A key to acquiring and retaining this global consumer base lies in further investments in physical retail. HOKA plans to make the new flagship a haven in its own right by creating a community-driven hub for consumers.

Demo 214
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 264
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When it Comes to Retail Cybersecurity, Do Take It Personally

Retail TouchPoints

From ‘credential stuffing’ to phishing to exploitation of vulnerabilities, cybercriminals have many options to violate consumer data privacy, disrupt store and warehousing operations and execute denial of service. Do you have any simulated phishing or other security exercises so workers can have an interactive, educational experience?

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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Consumers are increasingly exploring and discovering things they love in social environments and they’re looking for faster, more convenient ways to shop and real-time engagement with the brands they love ,” said Jay Altschuler, VP of Media Transformation at Petco in an interview with Retail TouchPoints. lift in ad recall, a 5.9%

Events 279