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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290
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Nespresso Awakens New Coffee Discovery Pathways with Online Quiz 

Retail TouchPoints

This entire journey proved difficult online, where consumers could read about a coffee’s tasting notes, roast flavors and strength, but often needed to taste it to truly gauge whether they like it. At the end of the quiz, consumers receive detailed product recommendations.

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Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

And by looking at what other BCS (blue, cabled sweater) people types like, the company can recommend other cabled sweaters that the customer will like. Consumers recognize that they respond differently to different situations. learning mode, exercise mode, etc.) That’s preferences analytics. help them maximize their impact (e.g.,

Customer 272
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eCommerce A/B Testing: Ideas & Tips You Should Know

Groove

When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control. Testing the order and content of your product images can drastically influence consumer purchasing decisions. We generally recommend longer test times to ensure your results are accurate. Product Imagery.

eCommerce 283
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30 Ways to Become a More Successful Entrepreneur

Kissmetrics

For example, studies have shown that the more true crime you consume, the more scared you are of crime. My favorite tip for managing fear as an entrepreneur is to do confidence-building exercises. When I recommend that entrepreneurs visualize their goals, I don’t intend for them to close their eyes and see the goal in front of them.

Books 364
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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Consumers are increasingly exploring and discovering things they love in social environments and they’re looking for faster, more convenient ways to shop and real-time engagement with the brands they love ,” said Jay Altschuler, VP of Media Transformation at Petco in an interview with Retail TouchPoints. lift in ad recall, a 5.9%

Events 279
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When it Comes to Retail Cybersecurity, Do Take It Personally

Retail TouchPoints

From ‘credential stuffing’ to phishing to exploitation of vulnerabilities, cybercriminals have many options to violate consumer data privacy, disrupt store and warehousing operations and execute denial of service. Do you have any simulated phishing or other security exercises so workers can have an interactive, educational experience?