Is Selling on Amazon the Cure for High Customer Acquisition Costs?
Retail TouchPoints
JULY 7, 2023
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out. It’s inevitable.
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