Remove Consumer Remove Exercises Remove Social Media
article thumbnail

The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

article thumbnail

Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

Consumers recognize that they respond differently to different situations. learning mode, exercise mode, etc.) They talk openly, often on social media, about the modes they are in and why. The question that the analyst should be asking of the data is: what are the situations where BCS’s are the perfect solution?

Customer 270
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Live shopping is just as new to most consumers as it is to retailers, and Petco wants to make it as easy as possible for them to adopt this fast-growing trend. “

Events 279
article thumbnail

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

article thumbnail

Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

Initially a cult classic among runners and exercise fiends, HOKA is now undeniably a mainstream phenomenon. A key to acquiring and retaining this global consumer base lies in further investments in physical retail. HOKA plans to make the new flagship a haven in its own right by creating a community-driven hub for consumers.

Demo 214
article thumbnail

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.

article thumbnail

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174