True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Retail TouchPoints
MARCH 5, 2024
The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.
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