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In 2025, Changing Consumer Demand will Reshape the Supply Chain

Retail TouchPoints

According to Gartner, more than three-quarters of supply chain leaders are being asked to improve their customer experience (CX) strategies. A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future.

Supplies 279
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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. Today, retailers and brands are feeling the pressures of the ecommerce market from all sides.

Consumer 290
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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

A key aspect of Tractor Supply Company s brand mission is providing legendary customer service. Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout. They live Life Out Here.

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Returns Fraud: Identifying and Addressing a Growing Threat

Retail TouchPoints

Given the heightened focus on return policies during this period, it is an opportune time for customer fulfillment leaders to raise awareness within their organizations about a persistent challenge confronting retailers: the rise in retail returns fraud. To overcome this challenge, organizations must focus on addressing returns fraud.

Supplies 278
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Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations

Retail TouchPoints

These platforms have revolutionized the way consumers shop, offering convenience, variety and competitive pricing at the click of a button. With these cheaper options out there, many consumers are opting for cost-effective dupes that take longer to arrive instead of buying directly from brands themselves.

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How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

Retail TouchPoints

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. For brands, the challenge is not just about demand fulfillment; it’s about demand generation.

Consumer 277
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Real-Time Inventory and Search Integration: The Backbone of Next-Level Ecommerce

Retail TouchPoints

Inventory visibility allows ecommerce service providers to track and monitor inventory levels in real time throughout the supply chain. Moreover, customers are paying attention to delivery details (particularly during the holiday season) and will abandon a transaction if fulfillment parameters are unacceptable.

eCommerce 260