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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1.

Consumer 313
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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. Want to find out more about how retailers are meeting omnichannel and fulfillment challenges?

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How Sephora Turned Order Fulfillment into a Loyalty-Builder

Retail TouchPoints

Now, Sephora is a clear leader in omnichannel execution — and fulfillment has become a key differentiator in the brand experience. We even have to be ahead of customer trends in that regard.” To achieve that goal, fulfillment has to be embedded into other functional discussion areas, such as marketing and merchandising. “We

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How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

Retail TouchPoints

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. For brands, the challenge is not just about demand fulfillment; it’s about demand generation.

Consumer 262
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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

It’s all part of an ongoing paradigm shift in ecommerce — not only have consumers bought in to the idea of 3P commerce, but brands and retailers have as well. In fact, 40% of the companies surveyed by Rithum said that 3P commerce models help them reach a larger consumer audience.

Consumer 290
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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347
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Is Your Fulfillment Strategy Healthy Enough to Keep Pace with Customer Expectations?

Retail TouchPoints

By my recollection, the world of flexible fulfillment hit an inflection point about 15 years ago. It was at that point that putting the technology and operations in place to fulfill from an increasingly complex supply chain network embarked upon its next frontier. Checking inventory in a local store but not placing an order?