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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

It’s all part of an ongoing paradigm shift in ecommerce — not only have consumers bought in to the idea of 3P commerce, but brands and retailers have as well. In fact, 40% of the companies surveyed by Rithum said that 3P commerce models help them reach a larger consumer audience.

Consumer 290
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How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

Retail TouchPoints

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. For brands, the challenge is not just about demand fulfillment; it’s about demand generation.

Consumer 277
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Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer

Retail TouchPoints

One of the core values of Dick Schulze, Founder of Best Buy , was learning from challenge and change a prescient insight from a retail leader in the 80s who realized even then that in retail, especially in consumer electronics retail, there would be constant change.

Consumer 287
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Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations

Retail TouchPoints

These platforms have revolutionized the way consumers shop, offering convenience, variety and competitive pricing at the click of a button. With these cheaper options out there, many consumers are opting for cost-effective dupes that take longer to arrive instead of buying directly from brands themselves.

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We Need to Talk About Porch Piracy 

Retail TouchPoints

In an era when online shopping is not just a convenience but a way of life, a new menace is plaguing consumers and retailers alike: porch piracy. The situation is particularly dire for younger generations, with over half of Gen Z consumers reporting that they have experienced porch piracy in the last 12 months.

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In 2025, Changing Consumer Demand will Reshape the Supply Chain

Retail TouchPoints

A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future. For starters, consumers appetite for digital commerce is skyrocketing. In 2020, global ecommerce sales reached $4.2

Supplies 279
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Real-Time Inventory and Search Integration: The Backbone of Next-Level Ecommerce

Retail TouchPoints

Experts believe this trend will lead to better overall performance resulting from higher profitability, stronger productivity and better customer experiences. Moreover, customers are paying attention to delivery details (particularly during the holiday season) and will abandon a transaction if fulfillment parameters are unacceptable.

eCommerce 260