Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 253

Retail Download Marketing Customer Experience 253

Retail TouchPoints

SEPTEMBER 13, 2022

‘s retail media advertising business, Kroger Precision Marketing (KPM) , has teamed up with sell-side advertising platform Magnite to expand its media offerings into the realm of connected and online TV. The Kroger Co. Magnite currently reaches 80 million CTV households in the U.S. and nine out of 10 viewers of ad-supported TV.

Omnichannel 204

Omnichannel Supplies Retail Improvements 204

Retail TouchPoints

MAY 19, 2023

That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. Consumers from different parts of the world and different ages and economic strata want different things and different experiences.

Travel 240

Travel Payment Services Retail Books 240

Retail TouchPoints

DECEMBER 6, 2023

Exceeding customer expectations rather than merely satisfying them is at the heart of the Disney approach — so much so that Disney created a dedicated handbook, Be Our Guest , to help guide other brands on their quest to perfect the art of customer service. Furthermore, 74% of consumers say they’re likely to buy based on experience alone.

Customer 251

Customer Customer Experience Improvements Consumer 251

Kissmetrics

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

Social Media 267

Social Media Banking eCommerce Books 267

RTP blog

SEPTEMBER 6, 2019

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer.

Social Media 150

Social Media Customer Customer Experience Technology 150

Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

PPC 203

PPC Shipping Costs Reference Beauty and Health 203