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Kroger Media Network Makes the Leap into CTV

Retail TouchPoints

‘s retail media advertising business, Kroger Precision Marketing (KPM) , has teamed up with sell-side advertising platform Magnite to expand its media offerings into the realm of connected and online TV. The Kroger Co. Magnite currently reaches 80 million CTV households in the U.S. and nine out of 10 viewers of ad-supported TV.

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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 290
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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

Exceeding customer expectations rather than merely satisfying them is at the heart of the Disney approach — so much so that Disney created a dedicated handbook, Be Our Guest , to help guide other brands on their quest to perfect the art of customer service. Furthermore, 74% of consumers say they’re likely to buy based on experience alone.

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What Retailers get Wrong about Tourists

Retail TouchPoints

That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. Consumers from different parts of the world and different ages and economic strata want different things and different experiences.

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Audience Targeting Strategies for the Data-Driven Marketer

CPC Strategy

Ecommerce Audience Targeting Strategies for the Data-Driven Marketer By Tinuiti Team Sep 05 2024 Are you struggling to connect with the audience that would benefit from your products or services? Mastering audience targeting can transform your marketing efforts, enabling more impactful campaigns that drive conversions.

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The Benefits of Using Printed Booklets to Market Your Brand

365 Retail

Common booklet types include staff handbooks, product catalogues, training manuals, event programs, newsletters, portfolios, recipe booklets, reference guides and business reports. Booklets are also a cost-effective way to market products and services, considering how much information you can find inside one copy. Cost-effective.

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What It Takes To Provide Epic Social Media Customer Care

RTP blog

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer.