Kroger Media Network Makes the Leap into CTV
Retail TouchPoints
SEPTEMBER 13, 2022
‘s retail media advertising business, Kroger Precision Marketing (KPM) , has teamed up with sell-side advertising platform Magnite to expand its media offerings into the realm of connected and online TV. The Kroger Co. Magnite currently reaches 80 million CTV households in the U.S. and nine out of 10 viewers of ad-supported TV.
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