article thumbnail

How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Retail TouchPoints

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us. audiences.

article thumbnail

How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

“They can easily buy on the platform any day, but incorporating additional benefits like exclusives, discounts and free shipping during high shopping months creates more incentives for consumers.”. Live shopping festivals aren’t the next step in holiday retailing — they’re already here. Shop With Us Live, which ran Nov.

Events 305
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Retail TouchPoints

Gem Shopping Network (GSN ) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube.

Jewelry 264
article thumbnail

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150
article thumbnail

QVC Serves Up Content-Commerce Combo with New USA Pickleball Partnership

Retail TouchPoints

A new kind of content will soon be arriving on home-shopping networks QVC and HSN — live pickleball tournaments.

article thumbnail

Why CSR Matters To Your Business

Retail TouchPoints

The threats posed by the pandemic caused many consumers to focus on foundational needs such as food, shelter and safety. But despite the initial shift toward the all-consuming COVID-19 response, brands and retailers should now recalibrate their perspectives. And, of course, toilet paper.

article thumbnail

What is Livestream Shopping?

Kissmetrics

What Is Livestream Shopping? If you’ve ever watched a home shopping network like QVC, you’re probably familiar with the theory behind livestream shopping. That said, there are a couple of big ways livestream shopping improves upon the traditional home shopping experience.

eCommerce 285