How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming
Retail TouchPoints
MARCH 13, 2024
Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us. audiences.
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