Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. Another AR example is from the furniture industry where users can see how a piece of furniture would fit in their space with a 3D product visualization. Consumers are also paying more attention to how brands interact with their followers.

Social Media 78

Social Media Presentation Fashion Jewelry 78

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

DECEMBER 17, 2024

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement.

Social Media 246

Social Media Gifts Consumer Other 246

Retail TouchPoints

MARCH 6, 2025

In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive information, making payments for fake products or downloading malicious content. Why Cyber Criminals Pretend to be You In 2023, the FTC received 330,000+ reports of business impersonation scams. based scams.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. For the beauty industry, staying authentic isnt a nice idea, its a business imperative.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

DECEMBER 17, 2024

Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. This shift could eliminate the gap between research and purchase entirely, creating a more intuitive consumer journey.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Conclusion.

Consumer 351

Consumer PayPal Social Media Article 351

Retail TouchPoints

OCTOBER 17, 2024

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

MARCH 14, 2025

To engage the next generation of leaders, we prioritize top-tier programs that reflect our core values of creativity, innovation and excellence , while showcasing the diverse career paths available within the luxury industry. and a demonstrated passion for the luxury industry. This year the coveted roles are open to U.S.

Arts 213

Arts Social Media Supplies Customer Experience 213

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. Now the company operates fully online, selling on its website and Amazon as well as wholesaling through Faire.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Retail TouchPoints

NOVEMBER 1, 2024

The Significance of Employer Branding in Battling Retail Turnover The retail industry faces significant challenges in managing workforce stability, with turnover rates being reported as high as 60%. This continuous loop of enhanced reputation and improved retention supports sustainable growth in the retail workforce.

Retail 276

Retail Social Media Management Improvements 276

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. Both socially conscious shopping and the resale sector already were on the rise before COVID, but the pandemic gave a boost to both. The Cool Factor.

Consumer 351

Consumer Fashion Social Media eCommerce 351

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 305

Consumer Social Media eCommerce Technology 305

Retail TouchPoints

DECEMBER 18, 2024

This growth is driven by technological advancements and evolving consumer preferences alongside the emergence of new competitors responding to changing market dynamics. Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media.

Retail 278

Retail Clothing eCommerce Social Media 278

Retail TouchPoints

FEBRUARY 26, 2025

A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs. Another survey of online consumer attitudes found that 84% wont go back to an ecommerce site after a fraud experience there.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

JUNE 13, 2023

Amazon has announced additional steps to curb fake reviews on its marketplace as it aims to fight back against the illicit “fake review broker” industry. However, these high-volume fake review brokers are a global problem, impacting customer reviews across multiple industry sectors.

Social Media 264

Social Media Information Operations Improvements 264

Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. At this point, CTV is as advanced as its ever been, which not only affects advertising technology, its capabilities and its value to marketers, but also connects the dots for consumers.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 What unique value do influencers provide in this area?

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Industry leaders with expertise in customer experience have provided their stakeholders with 3X higher returns than the retailers that lack this expertise. Value added services have their own charm. Advanced customer support.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

NOVEMBER 15, 2022

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. Arecent study found that 76% of consumers would use a QR code in a TV ad if it was relevant to them. Create relevant and engaging ads.

Consumer 278

Consumer Shopping Carts Social Media Clothing 278

Retail TouchPoints

FEBRUARY 23, 2022

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. Industry leaders such as Starbucks and Burger King are already embracing crypto payments. Consider accepting a third-party provider.

Payment Services 360

Payment Services Cryptocurrencies Social Media Telecommunications 360

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Kissmetrics

AUGUST 5, 2021

Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s recognition and building consumer trust, respect, and loyalty. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues.

Marketing 363

Marketing Social Media White Paper Blog 363

Retail TouchPoints

NOVEMBER 25, 2024

Now, Bogg Founder and CEO Kim Vaccarella is bringing the bag to even more consumers thanks to a new partnership with Target. I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. We started doing trade shows and focused on wholesale.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

MAY 25, 2023

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. From the insights and experience of more than 1,800 consumer goods leaders, here are several strategies and approaches that businesses can adopt.

Consumer Goods 246

Consumer Goods Operations Consumer Supplies 246

Retail TouchPoints

APRIL 9, 2025

it found that consumers were about a year or two behind the trend cycles in Australia, which gave Princess Polly the perfect edge to not just predict but lead in key fashion trends. All that newness needs to flow through like what customers see on social media, and we want them to experience that fully in stores, Dres noted.

Fashion 147

Fashion Social Media Omnichannel Accessories 147

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

JULY 18, 2024

It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have countless options available to them, and a strong brand is critical to cut through the noise. But don’t discount the impact social media has on older generations either.

Events 263

Events Social Media Consumer Marketing 263

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.

Games 173

Games Retail Social Media Arts 173

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it. billion worldwide social media users across all platforms. There are more than 3.6 What is content marketing? Enter content marketing.

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

DECEMBER 29, 2021

In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks.

Social Media 306

Social Media Beauty and Health B2C Subscription 306

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity.

Channel 358

Channel Marketing Social Media Technology 358