MAPIC 2024: How Brand Licensing is Revolutionising Competitive Socialising and Big-Brand Leisure
365 Retail
NOVEMBER 5, 2024
As retail evolves, MAPIC 2024 will explore how brand licensing is shaping leisure, drawing in consumers and fuelling new revenue streams. Gaëtan’s insights demonstrate how leveraging licensed brands offers scalable growth, extends market reach, and aligns leisure with consumer expectations.
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