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MAPIC 2023 Preview: Why Cannes is the Destination for the Retail, Leisure, and Hospitality Industry this November

365 Retail

As the year approaches its end, excitement is mounting across the retail, leisure, and hospitality industries for the upcoming MAPIC 2023 event, scheduled to take place from November 28 to 30 in Cannes. For stakeholders across various sectors—be it retail property, leisure , food, or tech—MAPIC serves as a global stage.

Leisure 67
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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. The question of when — or if — a return to normal is in sight is still being pondered. CPG will thrive with D2C.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world. Reflecting the growing?

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How to Run Effective Food Ads

Kissmetrics

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. The Missouri-based company used its drivers in a campaign to improve consumer trust and credibility among shoppers. By: Determining the reaction you want from consumers: Do you want them to feel happy?

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Get culturally competent : Chinese shoppers are a world away from American consumers.

Marketing 273