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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.

Consumer 290
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Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors. Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book.

Leisure 311
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Retail Design Trend Forecast: Mixed-Use Spaces and the ‘15-Minute City’

Retail TouchPoints

The CallisonRTKL 2022 Forecast reveals how shopping trends favoring convenience and technologies that ease decision-making for purchases are shaping the future of physical retail spaces — including retail’s role in the “15-minute city” concept and the repurposing of mall spaces.

Leisure 299
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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

Even the best business plans expect some bumps along the road: financial insecurity among consumers, supply chain complications, a shortage of labor or reduced in-store traffic. Emerging Consumer Trends. As consumer spending comes back online, changes in spending behavior are expected to continue. A Look at the Market.

Retail 279
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RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

RTP blog

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5. I am pleased to see that a group of venture capitalists can appreciate the value of innovation that isn’t technology-based.

Events 150
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Shopping Center Outlook: Why Open Air, Mixed Use and Tech-First Locations Are Hot

Retail TouchPoints

The rise of buy online, pick up in-store (BOPIS) and the lingering demand for more open spaces have made centers offering plenty of fresh air, easy access between parking facilities, and stores and amenities that go beyond just retail, all very attractive to consumers. Open Air Shopping Centers Enable Easy Omnichannel Services.

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4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

This opens up a world of possibilities for both businesses and consumers. While this shift is poised to transform the retail industry all the way from the stockroom to the cereal aisle, retailers should start tapping into the power of QR codes today to build trust, loyalty and stronger relationships with consumers.

Retail 299