The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers
Retail TouchPoints
MARCH 16, 2023
What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.
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