Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

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Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing. Theyve grown up with devices in hand, and social media is their base of operations.

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Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. These factors have made it challenging for retailers to plan and execute effective marketing strategies. Leveraging affiliate channels.

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Kissmetrics

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. That’s where social media marketing shortcuts come in handy. Good vs. Bad Social Media Marketing Shortcuts. Far too many of us do it.

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BigCommerce

AUGUST 17, 2017

So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. 2: Are They Engaging?

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Marketing Social Media Blog Recommendation 419

Steve Dennis

DECEMBER 30, 2024

But quite al ot retailers were lucky to get to breakeven, much less keep pace with inflation, as more consumer dollars went to services and essentials. This prediction foucusd on tangible results being generated (heh, heh) in delivering more one-to-one consumer experiences. TJX, Abercrombie & Fitch, Warby Parker).

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Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

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Retail TouchPoints

JULY 19, 2021

The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. With relocation expenditures in this country exceeding $150 billion , retail marketers keep a close eye on new mover buying trends.

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Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

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Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. how are you leveling up?

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BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Avoid the Doom Loop and Go Mobile Already!

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Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

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Consumer Multi-channel Electronics Improvements 286

Kissmetrics

MARCH 8, 2021

Which is just one of the reasons SMS marketing no longer sucks. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing.

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Payments Marketing Payment Services Mobile 354

Retail TouchPoints

MAY 16, 2024

The international expansion of the service represents a big opportunity for Walmart’s multi-market suppliers in particular, shared Mark Hardy, the Head of Walmart Data Ventures noted in a blog post announcing the news. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

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Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.

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Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

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Marketing Social Media Customer Recommendation 262

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

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Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. On the other hand, an omnichannel approach weaves together communication touch points across all channels to create a more cohesive journey. The benefits of going omnichannel? Aberdeen Group ).

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Omnichannel Multichannel Multi-channel Customer Retention 328

Groove

APRIL 12, 2024

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. You can even choose to have one storefront for business-to-consumers and another for business-to-business if you want the ability to wholesale. All of the storefronts use the same database.

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Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service. No problem.

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Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

AUGUST 13, 2021

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands.

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Omnichannel Payment Services Payments Multi-channel 299

Kissmetrics

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

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Kissmetrics

MARCH 2, 2021

Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers. How You Can Measure CAC.

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Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets.

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Retail TouchPoints

JULY 6, 2022

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

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Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. The way the world works.

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Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

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Retail Multi-channel Technology Article 328

BigCommerce

OCTOBER 26, 2017

Because you have the opportunity to scale and grow your brand in a new international market –– one that may potentially be in lack of your particular niche. Too many brands launch into a new market without having done their competitive and cultural research or website localization updates. O Boticario: Sniffing Out New Markets.

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Payment Services Merchant Services Marketing Shipping Costs 257

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Email Marketing, Automation & AOV. Influencer Marketing. Technology.

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eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Digital-first brands are jumping on the opportunity to meet these expectations and build one-to-one relationships with consumers.

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Subscription Shipping Costs Multi-channel Consumer 290

Retail TouchPoints

JANUARY 26, 2022

The reality is that the luxury market, especially as it relates to the 1%-10%, is untouched, as people still want the latest and greatest brands have to offer. Brand loyalty and brand relationships remain central to the longevity of success in the market. D:R Currently, Gen Z is the biggest growing market right now.

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Technology Multi-channel Department Stores Definition 290

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

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Retail TouchPoints

JUNE 25, 2024

The prevalence of gift card fraud poses a significant threat to retailers and consumers alike. Traditional plastic gift cards, while popular among consumers, are susceptible to a variety of security threats, including theft, duplication loss, and unauthorized use. That’s a win-win for consumers and retailers alike.

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Retail TouchPoints

JULY 12, 2021

Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. Nordstrom has been the exclusive distributer of Topshop and Topman in the U.S. since 2012 when it became the first retailer to bring the brand to the U.S.

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Multi-channel Multichannel Department Stores Fashion 264

BigCommerce

DECEMBER 13, 2017

None of our direct competitors have moved onto Amazon yet, so we are ahead of the game in the water polo market. ” Alex thinks about Amazon as simply another sales channel for his business. But a 50% decrease in margins for a highly trafficked and high sales channel doesn’t cause a bit of concern for Alex and his team.

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