Remove Consumer Remove Marketing Remove Payments
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Embedded Finance: Making Payments Possible in New Frontiers

Retail TouchPoints

If we thought the pandemic-driven shift to digital payments was an evolution, we’re about to be catapulted into a new world, where payments will become possible in places thought impossible just a few years ago. In fact, embedded finance will be a $777 billion opportunity by 2029. So how can businesses get a piece of it?

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Merchant of Record for Mobile Games: What It Is and Why You Need One

FastSpring

Market options have been opening up for both publishers and players in the mobile games industry thanks to shifting laws and regulations around the world. Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store. More details on those below.)

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Using a Gaming Payment Gateway to Monetize Your Game’s Web Shop

FastSpring

Setting up a web shop for players to buy subscriptions or in-game items outside of mobile app marketplaces is a great way to create additional revenue streams for your game while saving on steep marketplace fees. There are solutions that make this process much easier — more on that below.) What Is a Gaming Payment Gateway ?

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Can Mobile Games Really Achieve >50% of Revenue From D2C?

FastSpring

the future of monetizing your game direct to consumer looks brighter than ever. That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C. I’m your host, David Vogelpohl.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Our job as marketers is how to keep them in it, and they will choose when to buy.” Instead, many brands are getting lost in a sea of sameness.