Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

DECEMBER 16, 2024

For instance, if a customer asks for a recommendation on dog food for sensitive skin, the team member could ask Hey GURA, which would provide the top recommendations available in that store. RTP: How do you use consumer and associate feedback to best prioritize your tech investments?

Payment Services 278

Payment Services Supplies Mobile Live Chat 278

Retail TouchPoints

SEPTEMBER 11, 2024

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason why. billion in market size by 2032. billion in market size by 2032. “I Customers input basic data about the sizes they typically buy of certain brands, and True Fit offers a recommendation based on these inputs.

Recommendation 306

Recommendation Apparel Technology Consumer 306

Retail TouchPoints

FEBRUARY 4, 2025

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. One area of focus will be content moderation.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

NOVEMBER 7, 2024

Three more supermarket chains will connect their electronic shelf label (ESL) hardware to the Carrot Tags pick-to-light functionality from Instacart , making it easier for Instacart pickers — and eventually for consumers themselves — to find the products on their shopping list. locations in August 2024.

Fulfillment 278

Fulfillment eCommerce Electronics Recommendation 278

Retail TouchPoints

OCTOBER 17, 2024

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns. billion items. Many brands are already using generative AI to work on personalized campaigns.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

OCTOBER 24, 2024

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Our job as marketers is how to keep them in it, and they will choose when to buy.” Instead, many brands are getting lost in a sea of sameness.

Merchant Services 261

Merchant Services Shipping Costs Payment Services Payments 261

Retail TouchPoints

FEBRUARY 6, 2024

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. The problem is, consumers don’t seem to want them.

Recommendation 298

Recommendation Customer Hobbies Consumer 298

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?

Consumer 321

Consumer Recommendation Marketing Retail 321

Retail TouchPoints

JANUARY 9, 2025

To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. Reflections on Tariffs and Trade Disruptions PAN: Since the results of the U.S.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

DECEMBER 26, 2024

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. What can grocery leaders do to recapture some of their lost market share?

Technology 251

Technology Customer Experience Games POS 251

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. While this underscores the inevitability of returns, it also highlights the need for retailers to refine their digital strategies.

Retail 298

Retail BigCommerce B2C Channel 298

ROI Revolution

FEBRUARY 3, 2025

Conversions with Cart Data (CWCD) is a Google Ads tagging feature that sends data to Ads regarding which products are purchased after a consumer clicks on a shopping ad. This provides an abundance of customer journey and consumer behavior data. What is Conversions with Cart Data? What can you analyze with conversions with cart data?

Consumer 128

Consumer Information Supplies Recommendation 128

Retail TouchPoints

FEBRUARY 4, 2025

Products in the beauty and hair care space made by (and for) Black consumers had long been scarce on major retailers shelves a lack that received new attention earlier this decade in the wake of George Floyds murder and the protests it spawned. It wasnt that the store didnt want to help her; its that they didnt know how.

Payment Services 214

Payment Services Consumer Omnichannel Recommendation 214

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Otherwise you may find consumers flocking to your competitors to grab those early deals.

Marketing 334

Marketing Shipping Costs Shopping Carts Channel 334

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end. Personalized usage.

Marketing 263

Marketing Presentation Consumer Recommendation 263

Retail TouchPoints

MARCH 5, 2025

The influence of AI on shopping habits is undeniable, said Lillian Rincon, VP of Consumer Products at Google during the exclusive product briefing. As consumers are finding new ways to embrace this technology, they’re also finding it can help them tackle problems that have made online shopping difficult.”

Recommendation 162

Recommendation Consumer Apparel Clothing 162

UpSellIt

MARCH 26, 2025

The consumer electronics category quite literally powers a wide variety of sectors, from communication and entertainment, to education, healthcare, and security. And not only is the consumer electronics category spanning outward, but it is also growing upwards as well.

Consumer Electronics 83

Consumer Electronics Electronics Consumer Shipping Costs 83

Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. These factors have made it challenging for retailers to plan and execute effective marketing strategies. Four of these strategies include: 1.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Groove

DECEMBER 12, 2024

These optimization tips are some of the most important ongoing marketing efforts that demand effort and attention. BigCommerce SEO best practices can help grow your organic channel by scaling SEO and increasing organic visibility, making it easier to get your business in front of its target market.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Retail Comparison Shopping Workshop 298

Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

MARCH 14, 2025

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching. Marketers are ready for it. The good news?

Retail 179

Retail Customer Experience Technology SEO 179

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 246

Consumer Multi-channel Retail Leisure 246

Retail TouchPoints

DECEMBER 16, 2024

To meet Net Zero goals and comply with evolving regulations, companies must integrate sustainability across the value chain from raw materials to design, sales and marketing and supply chain management. As a result, they quickly upskill cross-functionally across areas like sales, marketing, strategy and supply chain.

Supplies 277

Supplies Fashion Management Operations 277

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Regardless of the product vertical, in uncertain times, consumers downsize their shopping habits often, starting with the most popular clothing items.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Wiser

APRIL 9, 2025

The Importance of Capturing Consumer Choices Every moment a consumer decision is not influenced in your favor, it represents a vulnerability. This report explores the five core pillars that are essential for capitalizing on every consumer moment and improving your outcomes.

Consumer 78

Consumer eCommerce Food and Beverages Channel 78

Retail TouchPoints

DECEMBER 17, 2024

Integrating Search Functionality and Inventory Visibility Survey data reveals that two-thirds of consumers say they will leave an ecommerce site and choose another retailer if the item they intended to purchase is out of stock. Some ecommerce companies combine inventory and search functionality to optimize promotions and upselling.

eCommerce 260

eCommerce Shipping Costs Supplies Fulfillment 260

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 263

Consumer Beauty and Health Retail Fashion 263

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 246

Marketing Retail Social Media Consumer 246

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This presents an opportunity to deliver an enhanced alcohol-buying experience that caters directly to consumer needs and preferences.

Food and Beverages 269

Food and Beverages Marketing Mobile Customer Loyalty 269

Retail TouchPoints

JANUARY 1, 2025

According to PwC, businesses that reduce friction for consumers and empower all employees to make things right whether through returns, price adjustments or other policies bring higher customer satisfaction and more forgiveness. Delivering a smooth and frictionless post-purchase experience should be a top priority for every retailer.

Management 320

Management Shipping Costs Reference Retail 320