Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? 19, 2025 unless it is sold to a U.S.-based

Social Media 298

Social Media Channel Marketing Other 298

Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships. While 73% of U.S.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

OCTOBER 17, 2024

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content.

Games 288

Games Social Media Presentation Events 288

Retail TouchPoints

FEBRUARY 18, 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236

Consumer SEO Marketing Information 236

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. for every $1 spent on influencer marketing, one study found. Regardless, influencers pay dividends: businesses are making an average of $5.79

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

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Marketing Travel Consumer Other 295

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. Relatable Brand Content Along with authenticity, consumers want relatable and entertaining ads from brands. SproutSocial.com reports that consumers are interested in brands that produce original content and who know their identity and embrace it.

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Social Media Presentation Fashion Jewelry 78

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

BigCommerce

JULY 1, 2020

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

Social Media 470

Social Media Consumer eCommerce Marketing eCommerce 470

Retail TouchPoints

OCTOBER 30, 2024

22, 2024 True Religion prioritized these cities based on consumer demand and is “augmenting our online business with stores in select markets that allow our shoppers to experience the brand in-person,” True Religion CEO Michael Buckley told Retail TouchPoints. “ opening on Nov. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov.

Social Media 287

Social Media Omnichannel Apparel Marketing 287

Retail TouchPoints

SEPTEMBER 20, 2024

The findings indicate that these platforms engage in “vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.” Not surprisingly the report found that the nine companies in question collected and could indefinitely retain troves of data.

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Social Media Consumer Information Subscription 264

Retail TouchPoints

OCTOBER 17, 2024

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns. billion items. Many brands are already using generative AI to work on personalized campaigns.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. For the beauty industry, staying authentic isnt a nice idea, its a business imperative.

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Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

DECEMBER 6, 2024

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. Now the company operates fully online, selling on its website and Amazon as well as wholesaling through Faire.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Retail TouchPoints

NOVEMBER 12, 2024

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. This discrepancy highlights an opportunity for retailers to better connect eco-conscious consumers with relevant product details. The result?

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Gifts Magazine Information Social Media 275

Retail TouchPoints

NOVEMBER 1, 2024

Brands and retailers are investing extensively in their influencer marketing strategies — and in many cases they are not only diversifying the types of creators they partner with but the vehicles they use to tell stories. billion in 2023; Affiliate marketing: $1.1 billion in 2023; Affiliate marketing: $1.1 billion by 2030.

Social Media 293

Social Media Arts Subscription Technology 293

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

ROI Revolution

NOVEMBER 8, 2024

If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies? It may be taking over your creative calendar this year, and that trend is not likely to stop.

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Marketing Social Media Consumer Channel 142

Retail TouchPoints

FEBRUARY 21, 2025

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. Two, it has all the same markers that they’re used to in buying digital media. There are all these growth-stage ecommerce companies that are incredibly savvy digital marketers.

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Channel Marketing Presentation Social Media 267

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity.

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Channel Marketing Social Media Technology 358

Retail TouchPoints

DECEMBER 17, 2024

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

DECEMBER 18, 2024

Bell Media , one of Canadas top media and entertainment companies, is bringing curated, shoppable TV experiences to two of its top shows: The Good Stuff with Mary Berg and Etalk. The partnership also will help Bell Media diversify its advertising offerings. million followers.

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Social Media Fashion Gifts SEO 255

Retail TouchPoints

FEBRUARY 26, 2025

A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs. Another survey of online consumer attitudes found that 84% wont go back to an ecommerce site after a fraud experience there.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. In fact, more than 50% of companies are using marketing automation. What Is Marketing Automation?

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

FEBRUARY 12, 2025

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

DECEMBER 18, 2024

This growth is driven by technological advancements and evolving consumer preferences alongside the emergence of new competitors responding to changing market dynamics. Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media.

Retail 278

Retail Clothing eCommerce Social Media 278

Retail TouchPoints

NOVEMBER 25, 2024

Now, Bogg Founder and CEO Kim Vaccarella is bringing the bag to even more consumers thanks to a new partnership with Target. I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. Vaccarella: Organic social has been key.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Email and SMS Marketing Email has been around nearly as long as the Internet itself, but it remains one of the most effective ways to reach an audience and keep them engaged over the long haul.

Shopify 284

Shopify Marketing Social Media SEO 284

Retail TouchPoints

NOVEMBER 1, 2024

A strong employer brand is an asset in the highly competitive retail job market, helping companies stand out and hire the best candidates. Creating Brand Advocates In the competitive retail job market, using employee stories as part of an employer brand is a powerful way to stand out.

Retail 276

Retail Social Media Management Improvements 276

Retail TouchPoints

DECEMBER 2, 2024

In 1982, Martha Stewart made her entrance onto the mass-market stage with the publication of her book, Entertaining. Widely considered to be the “original influencer,” Martha Stewart has skillfully used her good looks, personal stories and skill to build a massive following, well before social media made that a common feat.

Magazine 162

Magazine Books Social Media Consumer 162

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. They no longer exclusively want to rely on a brand website.

Games 173

Games Retail Social Media Arts 173

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299