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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. Today we’ll explore five essential elements your brand needs to know for going direct to consumer. Why brands are going direct to consumer.

Consumer 305
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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Source: Multichannel Marketing Report 2023/DataFeedWatch TikTok is still a relatively new social media platform. trillion by 2026, more than doubling its current value.

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). Why Multichannel for Jewelry Retailers? In the middle of COVID-19, it decided to create a dedicated group at its Copenhagen headquarters to boost the company’s multichannel capabilities.

Jewelry 269
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The Past, Present, and Future of eCommerce with Shopify

Groove

After building their own API in 2009, hundreds of unique integrations have been built in order to make growth easy for merchants on Shopify. The Present With so many unique eCommerce platforms on the market, why have so many merchants all chosen to host their online stores with Shopify?

Shopify 195
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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. As data privacy increases, it becomes more and more challenging to get data about [consumers] from other places.

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Multichannel Selling: A Guide for Ecommerce Businesses

SellBrite

But once their business is in place, it’s time to consider multichannel selling. Multichannel selling fosters expansion by putting merchants’ products in front of a wider audience. Along with increasing revenue, multichannel selling helps sellers reduce risk and acquire new customers. What is multichannel selling?

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BigCommerce Pricing: Choosing the Right Plan for You

Groove

Choosing an eCommerce platform is often a stressful and time-consuming endeavor. Additionally, BigCommerce does not lock customers into using their payment gateway and does not charge transaction fees. The only fee merchants can expect is the usual credit card charge of 2.2% + 30 cents. BigCommerce Customer Support.