Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?
Retail TouchPoints
OCTOBER 16, 2020
Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about the customer experience. Having the best product or lowest shipping fee will no longer guarantee you a sale. For a vast majority of consumers, a positive delivery experience inspires fierce brand loyalty.
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