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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
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It’s Time to Embrace Mobile-First Retail

Retail TouchPoints

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. I’ve just seen numerous cases where prioritising omnichannel outcomes has inadvertently sidelined the effectiveness of your mobile advertising and DCX.

Mobile 289
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Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Forrester eCommerce

India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Asia Pacific Consumer Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region.

Banking 388
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The Next Frontier in Recommerce? Mobile Phones

Retail TouchPoints

These items have been popular in the secondhand market for years, but now there is another consumer good taking the spotlight in the “recommerce” market: mobile phones. The mobile phone space also felt this shift to more intentional purchasing decisions — in 2022, sales of mobile phones in the secondary market totaled $35.9

Mobile 264
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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

Consumer 290
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Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps

Retail TouchPoints

This pivot has largely been driven by a more cautious and price-aware consumer: 80% of consumers indicate that the economy has slightly or significantly changed their shopping habits and behaviors, according to CI&T research. That has ultimately had a trickle-down effect on the category.”

Mobile 299
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Best Buy Leans into Personalization with Mobile App Updates

Retail TouchPoints

Best Buy is rolling out new features in its mobile app to better personalize the shopping experience. They also can “pin” specific features to their navigation bar, so they have easy access to the information that matters most to them.

Mobile 262