Remove Consumer Remove Mobile Remove Omnichannel
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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand? Mobile wallets provide the convenience shoppers have come to expect.

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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

Consumer 290
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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms. Mobile-Friendly Payment Options : You can improve checkout experiences by using simplified payment gateways that are compatible with mobile platforms.

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It’s Time to Embrace Mobile-First Retail

Retail TouchPoints

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. This doesn’t necessarily mean abandoning your omnichannel approach.

Mobile 289
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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. Just make sure they are mobile-friendly and non-intrusive to stay on Googles good side. Lastly, omnichannel marketing is another trend that's having a big impact on eCommerce.

eCommerce 317
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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout. RTP: How do you use consumer and associate feedback to best prioritize your tech investments?

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.