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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

Consumer 290
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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout. RTP: How do you use consumer and associate feedback to best prioritize your tech investments?

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms. Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

How to Grow Your Email List It's not uncommon for consumers to opt out of emails, causing the size of these lists to gradually shrink. Just make sure they are mobile-friendly and non-intrusive to stay on Googles good side. We also recommend keeping pop-up form fields to a minimum.

eCommerce 317
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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand? Mobile wallets provide the convenience shoppers have come to expect.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.