Retail TouchPoints

NOVEMBER 12, 2024

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. This discrepancy highlights an opportunity for retailers to better connect eco-conscious consumers with relevant product details. The result?

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. I’ve just seen numerous cases where prioritising omnichannel outcomes has inadvertently sidelined the effectiveness of your mobile advertising and DCX.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Groove

DECEMBER 23, 2020

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 322

Mobile eCommerce Mobile eCommerce Social Media 322

Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

DECEMBER 17, 2024

Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. This shift could eliminate the gap between research and purchase entirely, creating a more intuitive consumer journey.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Retail TouchPoints

NOVEMBER 8, 2024

The Sune app provides a video-driven, mobile-first shopping experience where shoppers can discover, browse and buy items from artisans who offer everything from home décor to jewelry and skincare. “An We’re a younger company, about five years old, but we do go kind of old school, collecting the data right from our consumers,” Cahill said. “We

Shopping Carts 298

Shopping Carts Payment Services Jewelry Consumer 298

Retail TouchPoints

DECEMBER 17, 2024

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

Point of Sale 299

Point of Sale Mobile Marketing Customer 299

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Whether consumers search for a “shoe store near me” or “holiday gift ideas,” it plays a pivotal role, accounting for multiple touch points along the buyer’s journey.

Gifts 290

Gifts Social Media Mobile Games 290

BigCommerce

DECEMBER 20, 2017

Mobile Optimization. Social Media Advertising, Campaigns & Retargeting. Customer experience historically has involved WOW’ing the consumer. Using data points like the above, site pages will be altered to best serve and convert the individual consumer. Localization, Personalization & CX. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

MARCH 14, 2025

They do this by hosting on-campus engagements, participating in strategic social media initiatives, attending LVMH events and more. Students and early career individuals should possess a proficiency in basic luxury principles, consumer behavior and navigating ambiguity, said Humphrey.

Arts 213

Arts Social Media Supplies Customer Experience 213

Retail TouchPoints

FEBRUARY 23, 2022

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. 10 years ago, not many business owners expected to have to manage their social media profiles, yet here we are.

Payment Services 360

Payment Services Cryptocurrencies Social Media Telecommunications 360

Retail TouchPoints

MAY 27, 2024

Make sure your mobile customer experience is optimized. With 64% of online shoppers completing at least half of their customer service on mobile devices, a mobile-first experience is mandated. Given all the talk of texting and social media use, I expected more adoption on the customer service front.

Customer 285

Customer Live Chat Social Media eCommerce 285

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

BigCommerce

SEPTEMBER 5, 2018

consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 264

Consumer Merchant Services Social Media Mobile 264

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Social Media 278

Social Media Mobile Fashion Consumer 278

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. ” The partnership with Reveal Mobile is similar to Half Price Books’ approach to growth. . ” .

Books 317

Books Customer Retention Social Media Mobile 317

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

Consumer 264

Consumer Social Media Retail Live Chat 264

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.

Games 173

Games Retail Social Media Arts 173

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. Target mobile devices. That's why our team is here to help. 8 eCommerce PPC Tips. Select long-tail keywords.

PPC 369

PPC eCommerce Mobile Mobile eCommerce 369

Retail TouchPoints

AUGUST 25, 2020

Since China is several months ahead of the rest of the world in both its pandemic outbreak and recovery, we have been paying close attention to how retailers in China responded during and after the crisis, how Chinese consumer behavior has changed since the pandemic, and how retailers are adapting to these new consumer habits.

Payment Services 306

Payment Services Retail Social Media Payments 306

Retail TouchPoints

SEPTEMBER 25, 2024

Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. Adobe expects U.S. online sales to hit a record $240.8

Social Media 280

Social Media Sporting Goods Consumer Electronics 280

Retail TouchPoints

FEBRUARY 3, 2023

The current economic environment has driven consumers to be more budget conscious and price sensitive as inflation pushes up the cost of living and products’ prices. Be mobile-friendly. Approximately 73% of consumers are omnichannel shoppers, so it’s a smart strategy to be in more than one place.

Payments 286

Payments Merchant Services Payment Services Shipping Costs 286

Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278

Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Image courtesy Amazon The HSN-style FAST channel will give consumers expanded access to the content and creators of Amazon Live.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). “The Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1%

Social Media 264

Social Media Payments Payment Services Toys 264

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

JANUARY 14, 2022

As consumers grew concerned around the emerging Omicron variant and wanted to order past shipping cutoff dates, retailers who were able to sell an item online and fulfill the order via curbside or in-store pickup captured a larger percentage of these late-season sales.”.

Omnichannel 306

Omnichannel Fulfillment Shipping Costs Social Media 306

BigCommerce

NOVEMBER 28, 2017

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. mobile and iOS v. Influencer Marketing & Social Media Engagement. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday.

BigCommerce 415

BigCommerce Small Business Retail Merchant Services Food and Beverages 415

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Mobile apps and e-commerce stores are big business. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Next, social media is another problem. Low-Code Websites.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

Social Media 337

Social Media Marketing Other Events 337

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. Stay Active on Social Media. There are 3.78

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

DECEMBER 24, 2020

Being able to search by interest broadens your opportunities as a consumer of Instagram, allowing you to dive in and explore topics of interest without the limitations of specific hashtags. You could only find these things if you knew the hashtag that consumers were all using. Keep the “social” in social media and be kind.

SEO 363

SEO Social Media Other Improvements 363