RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Social Media eCommerce Point of Sale Operations 150

Groove

DECEMBER 23, 2020

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 309

Mobile eCommerce Mobile eCommerce Social Media 309

BigCommerce

AUGUST 8, 2017

Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising. Facebook is THE universal social media network.

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Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

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Mobile Social Media Article Payment Services 363

lateshipment

AUGUST 31, 2023

59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends. But, let’s face it.

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Groove

APRIL 6, 2020

We're able to experience a brand through a traditional brick-and-mortar store, a seamless website experience and social media accounts. With technological advancements, we've seen an explosion in mobile eCommerce. So, we're sharing our favorite mobile eCommerce examples to help spark your mobile design inspiration.

Mobile eCommerce 213

Mobile eCommerce Mobile eCommerce Social Media 213

Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

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Consumer Social Media Retail Multi-channel 307

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ?

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Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

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Consumer Social Media Multichannel Fashion 273

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Social Media B2B Food and Beverages Download 78

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Social Media Magazine Consumer Payment Services 317

Retail TouchPoints

SEPTEMBER 25, 2024

Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. Adobe expects U.S. online sales to hit a record $240.8

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Social Media Sporting Goods Consumer Electronics 274

GetElastic

NOVEMBER 18, 2021

What to Watch: 8 Mobile Commerce Trends. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. When a smartphone becomes as essential to our daily lives as the air we breathe, retailers must respond to mobile shopping behaviors or risk being left behind. Mobile Payments. In the U.S.

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eCommerce Mobile Mobile eCommerce Social Media 148

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

Retail TouchPoints

MAY 27, 2024

Make sure your mobile customer experience is optimized. With 64% of online shoppers completing at least half of their customer service on mobile devices, a mobile-first experience is mandated. Given all the talk of texting and social media use, I expected more adoption on the customer service front.

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Customer Live Chat Social Media eCommerce 279

Ecommerce Platforms

JULY 31, 2018

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Instagram TV (IGTV).

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Social Media Marketing Article Other 187

Smile.io

DECEMBER 13, 2022

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3

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Social Media Blog Improvements Customer 82

ROI Revolution

NOVEMBER 16, 2020

Through the use of brand lift studies, Snapchat shared that brand metrics improve notably when a consumer’s first impression is a Commercial. With the knowledge that 78% of online purchases are happening on mobile , Instagram continues to refine its focus as a powerful mobile shopping driver. Learn more here.

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Social Media Mobile Recommendation Online Retail 78

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). “The Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1%

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Social Media Payments Payment Services Toys 261

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms.

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Social Media Travel Mobile Events 274

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

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Consumer Social Media Retail Live Chat 261

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. We’re doing different media now; in fact we’re developing into more of a full-blown media company. In March 2023 both Jan and I left our other jobs to do this full-time.

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Consumer Social Media Article Apparel 245

Retail TouchPoints

SEPTEMBER 18, 2024

22, offering a 90-minute immersive journey in which consumers can explore the hottest fashion trends and simultaneously shop the looks via the Shein mobile app. Global fashion and lifestyle retailer Shein will host a special episode of its interactive shoppable livestream experience to unveil its Fall and Winter collections.

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Fashion Social Media Events Mobile 268

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

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Social Media SEO Marketing Multi-channel 78

RTP blog

MAY 19, 2017

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices. Millennials are also active users of social media and messaging apps.

Mobile 150

Mobile Consumer Payment Services Retail 150

Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

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Customer Retention Payment Services Gifts Marketing 273

Groove

JANUARY 28, 2019

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. Mobile eCommerce Trends. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 184

Mobile eCommerce Mobile eCommerce Social Media 184

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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Games Social Media Multi-channel Consumer 305

ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. As marketers, this presents a significant opportunity to capitalize on the additional traffic found on the platform as consumers begin to plan vacations and flight ticket sales continue to increase. We hope you enjoyed the September Social Media Water Cooler!

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Social Media Travel Events Presentation 78

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

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Consumer Merchant Services Social Media Technology 261

Retail TouchPoints

APRIL 16, 2024

The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop, mobile and Amazon’s Fire TV devices. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

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Retail TouchPoints

NOVEMBER 13, 2020

It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest hit by changing COVID-related consumer habits. . Brands that want to be part of that mobile growth need to start working on their m-commerce strategies now. . Additionally, U.S.

Mobile 200

Mobile Multichannel Retail Social Media 200

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 293

Groove

SEPTEMBER 17, 2024

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion with these ppc tips. That's why our team is here to help.

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PPC eCommerce Mobile Mobile eCommerce 195

Groove

JUNE 20, 2024

You also need your site to be mobile-friendly. Maintaining a blog shows consumers and Google you're an industry leader with a lot to offer. It increases consumer satisfaction with your business because it provides answers, assistance, and helpful information. Google regularly changes its algorithm to meet consumer needs.

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