Retail TouchPoints

AUGUST 15, 2022

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

Consumer 244

Consumer Marketing Multi-channel Arts 244

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 246

Consumer Multi-channel Retail Leisure 246

Steve Dennis

DECEMBER 30, 2024

But quite al ot retailers were lucky to get to breakeven, much less keep pace with inflation, as more consumer dollars went to services and essentials. This prediction foucusd on tangible results being generated (heh, heh) in delivering more one-to-one consumer experiences. TJX, Abercrombie & Fitch, Warby Parker).

Retail 167

Retail Multi-channel Department Stores eCommerce 167

Retail TouchPoints

DECEMBER 27, 2024

But more so than return policy, were finding out that the key to connecting with this generation is in a seamless multi-platform shopping experience. They use these channels to learn about new products, see what influencers are promoting and sift through branded content as it suits them. But how they use these platforms matters.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 286

Consumer Multi-channel Electronics Improvements 286

Retail TouchPoints

SEPTEMBER 12, 2023

It typically involves manufacturing, global and local logistics, storing products in bulk and distribution to multiple sales channels — and then fulfillment and that last-mile delivery that FBA offers.” It’s a single inventory pool that they can then use to distribute to Amazon FBA or any other sales channel they may have.

Supplies 299

Supplies Multi-channel Merchant Services Fulfillment 299

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

APRIL 21, 2021

The Shopify Pinterest Channel is now home to more than 1.7 The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. million merchants.

Shopify 321

Shopify Multi-channel Small Business Retail Marketing 321

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets.

Consumer 269

Consumer Gifts Customer Experience Multi-channel 269

Groove

APRIL 12, 2024

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. You can even choose to have one storefront for business-to-consumers and another for business-to-business if you want the ability to wholesale. All of the storefronts use the same database.

BigCommerce 295

BigCommerce Multi-channel Social Media Accessories 295

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. On the other hand, an omnichannel approach weaves together communication touch points across all channels to create a more cohesive journey. The benefits of going omnichannel? Aberdeen Group ).

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

MAY 16, 2024

The international expansion of the service represents a big opportunity for Walmart’s multi-market suppliers in particular, shared Mark Hardy, the Head of Walmart Data Ventures noted in a blog post announcing the news. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

Merchant Services 277

Merchant Services Multi-channel Subscription Omnichannel 277

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.

Multi-channel 274

Multi-channel Customer Omnichannel Channel 274

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service. No problem.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

JUNE 11, 2021

They realize what Apple discovered several years ago: some products sell best when customers can touch and feel the merchandise — and because of that, using cross channel attribution to track consumer behavior online and offline is a necessity. Many retailers have found that consumers also purchase online but pick up in-store.

Multi-channel 279

Multi-channel eCommerce Marketing Consumer 279

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 264

Multi-channel Payment Services Consumer Automotive 264

Retail TouchPoints

AUGUST 13, 2021

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. And I think we’re going to keep seeing that bear out as marketplaces rise.

Omnichannel 299

Omnichannel Payment Services Payments Multi-channel 299

Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Digital-first brands are jumping on the opportunity to meet these expectations and build one-to-one relationships with consumers.

Subscription 290

Subscription Shipping Costs Multi-channel Consumer 290

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. For instance, TV attribution is unique (consumers can’t click on a TV).

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Meanwhile, consumers themselves are pulling back on spending slightly in Q3, as Morningstar notes. Leveraging affiliate channels.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

APRIL 2, 2021

Bill’s extensive experience as a leader at multi-billion-dollar global retail and consumer brands and his strong understanding of complex marketplaces will be invaluable to Thrasio as it continues to expand into new geographies and channels.”.

Multi-channel 294

Multi-channel Channel eCommerce Consumer 294

Kissmetrics

OCTOBER 16, 2020

Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. Especially complex technical challenges that most consumers and employees will never see or fully understand. Your marketing channels. Automation features.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Ecommerce platforms like BigCommerce track and give merchants access to consumer behavior data, which business owners can use to make informed decisions. Multi-Warehouse Orchestration.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

BigCommerce

DECEMBER 13, 2017

.” Alex thinks about Amazon as simply another sales channel for his business. But a 50% decrease in margins for a highly trafficked and high sales channel doesn’t cause a bit of concern for Alex and his team. That’s how to optimize sales channels. Selling direct and via third party channels has helped us broaden our reach.

Multi-channel 267

Multi-channel Channel Retail Download 267

Retail TouchPoints

JULY 6, 2022

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

Multi-channel 278

Multi-channel Consumer Electronics Fashion Retail 278

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

JUNE 25, 2024

The prevalence of gift card fraud poses a significant threat to retailers and consumers alike. Traditional plastic gift cards, while popular among consumers, are susceptible to a variety of security threats, including theft, duplication loss, and unauthorized use. That’s a win-win for consumers and retailers alike.

Gifts 277

Gifts Magazine Payments Retail 277

Kissmetrics

MARCH 2, 2021

Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278

Retail TouchPoints

JULY 12, 2021

Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. Nordstrom has been the exclusive distributer of Topshop and Topman in the U.S. since 2012 when it became the first retailer to bring the brand to the U.S.

Multi-channel 264

Multi-channel Multichannel Department Stores Fashion 264

Retail TouchPoints

FEBRUARY 16, 2024

Consumers are only one click away from retailers at all times. While this certainly makes online shopping easier, it also means that consumers expect fast, first-contact resolutions during customer service interactions — and unfortunately, retailers can struggle to meet this demand.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

Retail TouchPoints

JANUARY 26, 2022

D:R Consumers are now looking for a transformed shopping experience and ways to express themselves through the products they buy. Retail store design is a multi-year investment in capital, and therefore it is easier to adapt to unprecedented changes through brand communication and customer service models. How are you catering to them?

Technology 290

Technology Multi-channel Department Stores Definition 290

Retail TouchPoints

APRIL 12, 2022

The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents.

Multi-channel 277

Multi-channel Channel Operations Improvements 277

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. On top of that, many of the most time-consuming campaign processes can be automated with an email marketing service. That’s earning $38 for every dollar spent.

Marketing 362

Marketing Multi-channel B2B Management 362

Retail TouchPoints

APRIL 19, 2021

Retail TouchPoints (RTP) : Why are consumers flocking to livestream shopping? Matt Moorut: Livestream shopping allows consumers to discover new products in a channel that they are already using. For younger consumers, this is an extension of the way they behave online. consumers via this channel? .

Multi-channel 227

Multi-channel Live Chat Events Department Stores 227

Retail TouchPoints

MARCH 2, 2021

Consumers returned $428 billion in merchandise last year, nearly 11% of all U.S. rose to the challenge, instituting a broad spectrum of solutions such as instant credit for online returns, contactless return drop-off points, extended return periods and in some cases just letting consumers keep the products. Retailers across the U.S.

Merchant Services 328

Merchant Services Retail Multi-channel eCommerce 328