Remove Consumer Remove Multi-channel Remove Online Retail
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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Consumers Are Shopping in More Locations Than Ever. 44% shopped at web stores.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Consumers are only one click away from retailers at all times.

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Ecommerce platforms like BigCommerce track and give merchants access to consumer behavior data, which business owners can use to make informed decisions. The way the world works. increase in profits.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability. Meanwhile, online casino gamers spend about three hours per day immersed in the activity.” Contrast that to retail. About four in five U.S.

Retail 312
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3 Ways AI can Disrupt Ecommerce

Retail TouchPoints

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. But is there anything your retail business can do to profit from AI? When it comes to ecommerce, the answer is a resounding “yes.”

eCommerce 279
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Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Retail TouchPoints

While customers are gaining benefits from easier access and smarter online commerce with friendly features, the real action is happening behind the scenes. Front-of-house retail starts deep in the backend with CPG companies compiling large amounts of data. Understanding the Consumer Journey.