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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. True omnichannel expertise means sharing customer data across online and offline touch points.

Events 277
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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

Consumer 290
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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand? During the holiday rush the security and ease of the payments experience can be as crucial as product price or availability.

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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them. Case in point: one study found that a staggering 76% of consumers will stop doing business with a company after just one poor experience.

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A Blueprint for B2B Commerce

Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

At the same time, consumer expectations for personalized, omnichannel shopping experiences continue to rise. For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. AI agents will drive growth through conversational commerce.

eCommerce 302
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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Furthermore, there's the growth of social commerce, evolution of omnichannel commerce, in-store transformation, and online/offline hybridization, all of which are becoming e-Commerce trends that will inevitably shape the 2022 innovation landscape. So, how can we take on this next, purpose-driven generation of consumers?

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.