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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But consumers are demanding in other ways, too. Digital channels are alive with opportunities to dazzle consumers.

Events 277
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Rethinking Retail Returns

Retail TouchPoints

Welcome to the world of retail returns, an expensive, cumbersome yet essential part of the industry. of all purchased goods were returned to retailers. of all purchased goods were returned to retailers. In a report from Radial, the average return costs retailers an estimated $27 on a $100 ecommerce order.

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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

The retail industrys rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved gen AI projects from pilots into production. In 2025, retailers will scale these AI projects across the enterprise and embed the technology into core operations of their business.

eCommerce 302
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La-Z-Boy Embraces Experiential Retail in New Chicago Store

Retail TouchPoints

La-Z-Boy is in the midst of its Century Vision transformation strategy, launched in 2021, which includes doubling down on omnichannel and growing its Joybird ecommerce brand. However, the key focus is reinvigorating the La-Z-Boy brand, which was launched nearly a century ago in 1927. “We

Retail 277
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.

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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop.

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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

Consumer 290