Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?

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Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

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Retail TouchPoints

MAY 26, 2023

During this Retail Innovation Conference & Expo sneak peek, Erica Vallecorsa sits down with Lindsay Mikos, Senior Director of Omnichannel Strategy & Programs at Walgreens.

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Forrester eCommerce

JANUARY 22, 2019

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations.

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Retail TouchPoints

JUNE 12, 2024

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. Sure, there are obvious benefits to omnichannel planning, but are we omni-obsessed? This doesn’t necessarily mean abandoning your omnichannel approach. As a consumer, it’s immediately off-putting.

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Wiser

OCTOBER 30, 2024

Retail has undergone a significant transformation as consumer behavior shifts and modern shoppers increasingly move fluidly between online and in-store interactions. These consumers are driven by convenience, access to information, and the ability to compare options seamlessly.

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Retail TouchPoints

JULY 27, 2021

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. Because for consumers, omnichannel shopping is insanely convenient. Your Omnichannel Strategy Is Happening in a Silo.

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Retail TouchPoints

JANUARY 24, 2024

This retail renaissance is not just a return to traditional shopping spaces but also signifies a shift in the shoppers’ culture, expectations and behaviors. The move toward experiential shopping is vital in bringing people back to physical retail spaces, creating an emotional connection that can’t be found while online shopping.

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Retail TouchPoints

NOVEMBER 20, 2024

With programmatic spend increasing and the platforms themselves launching more advanced services for advertisers of all sizes, there has never been a better opportunity for smaller retail media networks (RMNs) to compete with their larger (and until now) dominant cousins.

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RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

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Retail TouchPoints

AUGUST 28, 2020

The convergence of a pandemic, economic turmoil and a heated presidential election can make it difficult to look beyond the here and now, but shoppers nevertheless expect retailers to have a long-term vision. Now more than ever, retailers can’t just passively look for safe avenues for investment when it comes to planning for the future. “I

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Retail TouchPoints

JANUARY 29, 2024

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. Each of these companies announced new retail partnerships last year, many outside the “home turf” of the grocery vertical.

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Salsify

DECEMBER 22, 2022

If brands and retailers want to keep up with consumers (and competitors), they have to crush their omnichannel retail experience.

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Retail TouchPoints

NOVEMBER 21, 2022

The retailer aims to create a consumer-driven demand engine by growing its ecommerce operations while adjusting its global operations, including halting a planned expansion into Japan. Dillon highlighted Foot Locker’s omnichannel presence , loyalty program and overall digital marketing strategies as the main areas of focus.

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Retail TouchPoints

JULY 15, 2022

The pandemic threatened the livelihood of brick-and-mortar retailers, especially those with a strong presence in shopping malls. But the retailers that invested in omnichannel capabilities were able to adapt and survive.

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UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

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Retail TouchPoints

MARCH 14, 2024

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. retailers all offer.

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Retail TouchPoints

JULY 3, 2023

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers.

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Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. The 2024 Connected Retail Report includes a survey of 1,012 U.S.

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Retail TouchPoints

SEPTEMBER 13, 2024

Retailers across segments have been expanding their smart store ambitions for decades. Starting in the late 1980s with the introduction of self-checkout kiosks and progressing to today’s smart RFID tags and even fully automated storefronts, retail leaders have slowly but surely embraced digital in-store enhancements.

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Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement. Approximately 145 million customers shop with us online and in stores weekly.

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Retail TouchPoints

JANUARY 22, 2021

No part of retail ever truly stops changing, but some aspects are seeing larger, faster shifts than others, particularly due to the impact of the COVID-19 pandemic. The IDC FutureScape 2021 webinar took a close look at some of the biggest, most impactful developments retailers can expect in the coming years.

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Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

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Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? Opening day of the 2021 virtual Retail Innovation Conference , which continues today, Nov. Consumers Want Retailers to Catch Up With Their Omnichannel Shopping Behaviors.

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ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

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Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.

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Retail TouchPoints

OCTOBER 10, 2024

Following are five examples of retail RFID deployments that highlight how the tech can solve various industry pain points. The more complicated a retailer’s category mix is, the more this technology can help simplify that journey,” said Steve Rowen, Managing Partner at Retail Systems Research in an interview with Retail TouchPoints.

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Retail TouchPoints

SEPTEMBER 7, 2023

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. In a recent McKinsey study , digital leaders in retail banking saw a 19.3% And they’re rewarded for it too.

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Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

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Retail TouchPoints

DECEMBER 14, 2020

COVID has pushed retail supply chains to their limits, from the initial stock-up period at the start of the pandemic to the unprecedented ecommerce rush of the holiday season. I think we have a responsive supply chain, it’s just going to be interesting to see what consumer behaviors stick and what are just temporary coping mechanisms.”.

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Omnisend

SEPTEMBER 8, 2021

The landscape of retail and ecommerce changes at the blink of an eye—and if the last two years have taught us anything, it’s that those who aren’t ready for change will be left behind. While many preached omnichannel in retail and ecommerce, few walked the walk. Omnichannel Retailing: Risks, Rewards, and Mistakes.

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Retail TouchPoints

AUGUST 13, 2021

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy? How do I make sure I’m talking to my shoppers wherever they are?’.

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Retail TouchPoints

MARCH 9, 2023

“We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We Bolt also handles Forever 21’s fraud approval process, making transactions more secure for the retailer as well as the customer. “We

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Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

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Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales. billion in retail sales.

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Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. What Is Omnichannel E-commerce?

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