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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. Then the recently opened London flagship of The North Face is the place for you.

Outdoor 278
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Adidas Opens First TERREX Outdoor-Lifestyle Store in Canada

Retail TouchPoints

Adidas has brought its TERREX outdoor brand to Vancouver, British Columbia’s Kitsilano neighborhood with a new brick-and-mortar store. As TERREX expands its brick-and-mortar presence, location scouting for the label has been focused on areas that are known to attract outdoor enthusiasts. according to Hypebeast.

Outdoor 306
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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com.

Outdoor 299
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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

Outdoor 299
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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

A Robust Portfolio of Fashion Brands With a range of offerings including formal fashion from Brooks Brothers, casual apparel for younger consumers from Aropostale, outdoor apparel and gear from Eddie Bauer and everyday fashion for the whole family from JCPenney, Catalyst Brands will boast expansive reach across multiple market and customer segments.

Apparel 290
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From Vacancy to Vitality: Rethinking Retail for the Next Generation

Retail TouchPoints

Today, as ecommerce reshapes consumer behavior, many of these spaces feel outdated, burdened by vacancies and struggling tenants. Consumers no longer visit shopping centers just to buy things; they want meaningful experiences. Retail centers have always been more than places to shop; they are part of our social infrastructure.

Retail 205
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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 264