Retail TouchPoints

NOVEMBER 5, 2024

A recent consumer survey by experience agency ChangeUp identified what customers see as the key benefits of in-store shopping: 66% of shoppers feel more in control of their purchases in-store; 51% believe they get better-quality items; and 43% find in-store shopping enjoyable, highlighting the tactile and visual elements of the experience.

Mobile 275

Mobile Operations Consumer Shopify 275

Retail TouchPoints

MARCH 17, 2022

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. 134% more likely to anticipate making a garden or outdoor purchase.

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Optimizely

FEBRUARY 28, 2020

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge. out of 5 highly-coveted praise hands.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

JANUARY 28, 2022

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Still, respect boundaries.

Gifts 278

Gifts Shipping Costs Social Media Outdoor 278

TalkingRetail

JUNE 12, 2024

Fisherman’s Friend is anticipating a spike in consumer demand with the launch of its ‘Restore in the Great Outdoors’ social media campaign this summer.

Outdoor 52

Outdoor Social Media Supplies Consumer 52

Retail TouchPoints

JUNE 13, 2024

In Deckers’ financial results, President and CEO Dave Powers reaffirmed that HOKA was one of its “most admired and well-positioned brands in the marketplace,” with a “robust innovation product pipeline designed to win with global consumers.” As in any community-driven store, the goal is to build relationships and foster loyalty.

Demo 214

Demo Sporting Goods Workshop Technology 214

Retail TouchPoints

NOVEMBER 10, 2020

Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves. Adobe also found that 64% of consumers won’t pay for fast shipping, meaning retailers need to encourage shoppers to make their purchases with plenty of time to spare.

Shipping Costs 246

Shipping Costs Social Media Gifts Shipping 246

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Walk-out mobile checkout technology and real-time mobile chat allow associates to interact with shoppers during social distancing.

Consumer 93

Consumer Retail Social Media Payment Services 93

TalkingRetail

NOVEMBER 28, 2023

Four Roses bourbon has launched its first-ever consumer advertising campaign. The £400,000 digital outdoor and social media push is entitled “Don’t Mention It” and will initially focus on the UK’s two bourbon-selling hotspots, London and Manchester.

Outdoor 52

Outdoor Social Media Consumer Retail 52

Retail TouchPoints

SEPTEMBER 10, 2024

For the new campaign, Snoop Dogg and longtime friend Warren G star in a series of videos and ad spots where they bluntly chat about Solo Stove merch, including three soon-to-be launched products that will round out Solo Stove’s outdoor living portfolio. Snoop was and is the right partner to help us do that.” We’re being very overt.

Sporting Goods 264

Sporting Goods Outdoor Consumer Marketing 264

365 Retail

MAY 24, 2022

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. Now you can buy from The Range at over 200 stores, in-store via kiosks, on the website and via TV and social media.

Social Media 120

Social Media Outdoor Channel Demo 120

Retail TouchPoints

MARCH 11, 2021

And while the pandemic meant quick, efficient shopping trips by consumers, as more people are vaccinated they will increasingly be interested in full-scale outings and longer dwell times. Outdoor Shopping Centers Should Make the Streets Feel Alive. They add a vibrancy that will make cooped-up shoppers eager to return to old habits.

Outdoor 308

Outdoor Fulfillment Events Department Stores 308

TalkingRetail

SEPTEMBER 14, 2023

Milk & Ingredients has launched a £2m advertising campaign for its new Müller Good Stuff Barista Milk, encouraging consumers to ‘be a bit Barista’.

Outdoor 52

Outdoor Social Media Arts Consumer 52

Retail TouchPoints

JULY 11, 2023

Lesson 1: Network Analytics Can Streamline Operations The NFL uses advanced WiFi analytics to gain insights into fan activity — cashless payments for beer, posting on social media or queueing for the restrooms — that enables them to better understand at a granular level their data usage and plan for other underlying networks.

Payments 213

Payments Payment Services Retail Social Media 213

Kissmetrics

APRIL 1, 2021

The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 The company boasts millions of users, and social media professionals, brands, and influencers can use the tool to manage content across Instagram, Pinterest, and even TikTok. Instagram is extremely popular. billion users.

Small Business Retail 285

Small Business Retail Social Media SEO Books 285

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. But thankfully, you don’t have to. An impressive portfolio.

Marketing 361

Marketing Social Media SEO Workshop 361

UpSellIt

AUGUST 15, 2024

With back-to-school shopping, Halloween, Thanksgiving, and Cyber Week – this is a time when consumers are more engaged and ready to spend. As fall approaches, update your website, email campaigns, and social media channels with warm, fall-inspired imagery and color schemes, such as rich oranges, deep reds, and rustic browns.

Marketing 131

Marketing Gifts Social Media Customer Loyalty 131

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. Understand consumer behavior: Geofencing lets brands aggregate consumer behavior such as time spent in-store or how visitors navigate their shops.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

APRIL 6, 2022

But while reports of the “death” of the physical store have been greatly exaggerated, it’s clear that while stores are still vital elements in the shopper journey, they will need to be rethought — and in some cases redesigned — to reflect consumers’ still-evolving preferences.

eCommerce 299

eCommerce Arts Department Stores Shipping Costs 299

Sailthru

JUNE 26, 2018

To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Context is especially important for sports and outdoor brands. Master Mobile Like REI.

Outdoor 68

Outdoor Sporting Goods Shipping Costs Recommendation 68

Ecommerce Platforms

NOVEMBER 17, 2022

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

SellBrite

DECEMBER 20, 2019

But as businesses experiment and try to give consumers what they want, the online retail space is changing rapidly. It also takes away from choice overload — the idea that access to too many choices makes decision-making more difficult and less satisfying — which can be a relief to consumers. Take Bonobos, for example.

eCommerce 184

eCommerce Social Media Merchant Services Payment Services 184

Retail TouchPoints

MAY 12, 2021

Customers reported a heavy reliance on social media, T&C’s website, and in-store messaging for updates and other information: 63% and 55% of respondents referred to T&C social media and website, respectively, before visiting a store. Communication was increased across all channels. Planning for Improvement.

Social Media 261

Social Media Improvements Information Technology 261

Retail TouchPoints

FEBRUARY 23, 2022

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets.

Retail 264

Retail Mobile Outdoor Social Media 264

Retail TouchPoints

MAY 8, 2023

That could be a bot that the brand has put forward to interact with you, or [a consumer] scanning a QR code in a retail store to begin a loyalty journey that happens over WhatsApp and continues after you leave the store. RTP: What are some specific ways retailers can remove friction, particularly in these self-service or remote interactions?

Channel 275

Channel Merchant Services Payment Services Recommendation 275

365 Retail

SEPTEMBER 1, 2022

And with so much hinging on catching the eye of the new post-pandemic consumer, investing in and introducing digital solutions to your retail venture could be the difference between survival and collapse. It’s clear that the modern consumer no longer buys products; instead, they buy into experiences.

Consumer 57

Consumer Retail eCommerce Technology 57

365 Retail

NOVEMBER 13, 2024

Recent studies reveal that 83% of consumers are more likely to do business with a brand after receiving a promotional item, while 76% recall the brand’s name and message even months later. For example, outdoor brands might opt for branded water bottles or sunscreen packets, while a tech company could offer custom phone stands.

Customer Loyalty 52

Customer Loyalty Retail Gifts Social Media 52

Optimizely

JUNE 10, 2020

And consumers are looking for loyalty programs — according to Yotpo , 90% of shoppers surveyed would join loyalty programs from their favorite brands. Sending your customers a thank you note for shopping or replying to a social media post thanking your customers goes a long way. Express Your Gratitude.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Retail TouchPoints

JULY 20, 2023

Getting to Know You: A New Era of Individualized Communication Until now, it’s simply not been possible for retail marketers to get to know each of their consumers personally. Consider the degree of diversity among the consumers who buy Nike sneakers or cans of Campbell Soup. For example, say you sell gear for hiking enthusiasts.

Retail 187

Retail Shopping Carts Outdoor Customer Loyalty 187

Kibo

FEBRUARY 19, 2021

From social media ads to billboards, consumers today receive upwards of 10,000 messages per day. In order to manage information streams and make meaningful connections, consumers are using email filters and ad blockers. To earn the right to appear in consumer channels, retailers need a successful engagement strategy.

Customer 118

Customer Social Media Live Chat Merchant Services 118

ChannelAdvisor

NOVEMBER 3, 2022

However, Europeans were more likely to have purchased within these categories: Sports/Outdoor Equipment (27.1% Inflation has been an issue of late, but it’s not just about price increases: it also affects how consumers spend their money. In recent years, social media product discoveries have been one. more likely).

eCommerce 52

eCommerce Social Media eCommerce Marketing Automotive 52

ChannelAdvisor

NOVEMBER 3, 2022

However, Europeans were more likely to have purchased within these categories: Sports/Outdoor Equipment (27.1% Inflation has been an issue of late, but it’s not just about price increases: it also affects how consumers spend their money. In recent years, social media product discoveries have been one. more likely).

eCommerce 52

eCommerce Social Media eCommerce Marketing Automotive 52

Retail TouchPoints

JUNE 24, 2021

This shift has naturally led to conversations among retailers, real estate developers and property landlords about where brick-and-mortar retail fits this “next normal” of consumer purchasing habits. Inspiring usage of social media is also an effective low-cost way to create experiential retail.

Retail 170

Retail Social Media Leisure Multichannel 170

MagentoBrain

JUNE 11, 2023

we analyzed market trends and consumer behavior to bring you insights into the top 10 selling items on Facebook Marketplace in 2023. It is integrated into the Facebook social media platform, allowing users to easily discover, buy, and sell items from other Facebook users in their area. What is Facebook Marketplace?

Beauty and Health 59

Beauty and Health Outdoor Food and Beverages Clothing 59

RTP blog

SEPTEMBER 28, 2017

Consumers may be attached to their phones and computers, and they may be doing a lot of pre-purchase research on these devices, but the physical store is not dead. In fact, MasterCard data shows that 90% of consumers’ spending is still in the physical environment. The physical presence of a store is still important.

Merchant Services 150

Merchant Services Magazine Outdoor Social Media 150

Omnisend

APRIL 26, 2023

Solves a problem A good small business idea addresses a problem or pain point faced by consumers. Unique Value Proposition Besides addressing a problem that consumers face, a good idea for a small business must also have a unique way to deal with this problem. Also, determine if you can innovate your offering as consumer needs change.

Small Business Retail 159

Small Business Retail Payment Services Social Media Payments 159