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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
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Skechers Plans up to 200 Store Openings in 2025

Retail TouchPoints

To meet the evolving needs of consumers worldwide, both now and in the future, we are investing in our operations, said Weinberg. China and Europe, delivering an exceptional customer experience through our direct-to-consumer channel and increasing our points of sale through our valuable retail partnerships.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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The Real Price of a Data Breach in Retail

Retail TouchPoints

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. This data, which includes sensitive customer information like credit card details, is stored across a number of environments and is accessible through millions of point-of-sales and IoT devices. million last year. million and $3.48

Retail 277
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50/50: Gratuity Has Reached A Tipping Point

Forrester eCommerce

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.