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The Real Price of a Data Breach in Retail

Retail TouchPoints

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. This data, which includes sensitive customer information like credit card details, is stored across a number of environments and is accessible through millions of point-of-sales and IoT devices. million last year.

Retail 277
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Understanding Retail Delivery Fees and Their Impact on Sales Tax Compliance

Retail TouchPoints

As ecommerce continues to grow, various states are introducing or planning to introduce Retail Delivery Fees (RDFs). ecommerce sales reached an impressive $1.1 trillion in 2023, accounting for 22% of total retail sales , with projections suggesting an increase to $1.9 trillion by 2029.

Retail 278
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Has Amazon Finally Cracked the Code for Grocery Retailing?

Retail TouchPoints

Heres what I discovered about Amazons latest wave of grocery retail development: First, a Little Fresh History Those of you who have followed the Amazon grocery saga know that the tech giant has struggled to find its footing in this category since its 2017 $13.7 billion acquisition of Whole Foods. Inside a new Amazon Fresh.

Retail 284
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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. While attackers target retailers across verticals, food- and event-oriented retail have been highly targeted.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.