Kissmetrics

JANUARY 27, 2021

You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. If you like PPC, they have tons of content about that. Trends shift, patterns change, and most important of all: Consumer behavior evolves. As consumer behavior shifts, our marketing tactics need to adapt.

Marketing 318

Marketing SEO Blog Live Chat 318

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. Social media has a wide variety of valuable purposes for consumers, making it a key channel for brand discovery and awareness marketing.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MAY 30, 2023

In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. As consumers are exposed to more options online, they no longer only base their purchasing decisions on the best deals or quality of the product.

eCommerce 148

eCommerce White Paper PPC Consumer 148

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

FEBRUARY 10, 2022

The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO). billion in 2023.

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 164

eCommerce Social Media Multi-channel Article 164

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146

B2B eCommerce Customer SEO 146